Customer Relationship Marketing Essay

To understand CRM (Customer Relationship Marketing) in hotel industry (Millennium Seoul Hilton), and focus on the importance of loyalty guests who bring on most of organization profit by developing of guest recognition and rewards program. Introduction Background The growing realization that keeping the customers you have is as important as customer acquisition, has come about because of the cost involved in attracting new customers. This realization has evolved into understanding a customers lifetime values (F Buttle, 1996).   By doing this, you can be selective about who you try to keep as well as who you want to attract. Some scholars maintain that customer retention affects the bottom line. They further suggest that a 5% increase in customer retention would create a 125% increase in profit (F Buttle, 1996). Customer relationship management can be regarded as the art of employing rhetorical, experimental and personal information in order to personalize customers’ stay while creating incremental revenue opportunities (F Buttle, 1996). So for example, knowing that a customer had a less than memorable experience in the hotel provides the hotel manager with a chance to win them back the next time they are in town. Objectives By use of customer relationship management, the hotel can develop a comprehensive guest profiles for reservation information. This demonstrates to guests that the hotel is in touch with their needs.   It can also drive customer-centric data down to the transaction level, thereby allowing the workers and the guest-facing technology to deliver greater value to the customers (F Buttle, 1996).   Further, customer relationship management can create a realistic profile on the spending and stay patterns of the guests, thereby allowing the hotel to formulate guest-centric marketing for increased loyalty and spending (F Buttle, 1996). The idea of ‘cherry picking’ valuable clients and directing more resources to these clients has gained tremendous significance in the hotel industry.   Clients communication are such that account managers regularly network on the clients to ensure that they are happy in the way contracts are proceeding, and close relationship are build up. Therefore, my research objective is â€Å"to understand the significance of customer relationship marketing† in hotel industry, with criteria as follows: †¢ To examine customer relationship marketing. †¢ To evaluate the importance of loyalty guests who brings on most of organization profits. †¢ To illustrate the importance of developing of a guest recognition and reward programs in hotel industry. Aims This research paper will aim to identify and critically review the theories of customer relationship marketing in a hotel industry.   It will also aim to critically evaluate procedures of customer communication instruments used in the Millennium Seoul Hilton.   The paper will further examine the limitation of communication of customers’ relation tools used as well as providing the recommendation and acknowledging the advantages of employing these customer relationship marketing tools. Literature Review The main idea behind relationship marketing is to build a strong relationship with customers in order to retain them instead of concentrating efforts on recruiting new one.   There are various factors which influence customer retention.   They include high quality products in order to encourage repeat purchase and valuing customer’s needs with loyalty, which can be generated by excellent customer service (F Buttle, 1996).   Moreover, taking long-term marketing decisions for instance, continuous improvement or innovation to keep ahead of customer’s needs is important in retaining customers.   Further, frequent customers contact to establish their profiles in order to ensure accurate customer targeting of goods, services and information, can be of a great help in creating customer loyalty (F Buttle, 1996). For this dissertation, the main areas which need to be focused on are marketing process, situation analysis, marketing strategy, marketing mix decision, and implementation and control, whereby the works of many authors in these fields will be explored. Studies and researches which has been done by these authors brings great literature resources to the   importance of relationship marketing focus on customer, which constitutes customer relationship marketing, customer trust and commitment, customer loyalty as well as guest loyalty program approaches and general frame work for developing and managing a good customer base.   For example, there are literature studies and/or research made on hotels Intercontinental, Meritus Mandarin, Holiday Inn, and Norfolk hotel among others which allows this dissertation to represent the model group. This dissertation will be explored on the themes of the importance of customer relationship management as it affects customer loyalty by developing of guest recognition and rewards program.   Another important theme which will be investigated in the dissertation is how a hotel can utilize relationship marketing to retain its customers.   These main themes will be explored by use of works written by scholars and all that in the field of customer service and customer care. Methodology My dissertation will apply both qualitative and quantitative research methods.   A comprehensive literature review and depth interviews will be carried out as part of my quantitative research. For primary research, depth interview is selected for my study, as it focuses on hotel industry where emphasize should be placed on people’s values and attitudes.   Therefore, it is a good way to explore the importance of customer relationship management, and understanding the process of implementing strategies to build a strong customer base in a hotel industry. This would also bring more intensive understanding to my research, and the required respondent(s) should be specialists in customer relationship marketing in hotel industries.     Moreover, surveys/questionnaires will also be carried out to understand the significance of customer relationship marketing in creating a strong customer base, according to different people from different background in today’s world. A case study of Millennium Seoul Hilton will be researched. This is because it is a well known hotel by many travelers, and therefore will provide travelers and business customers for me to obtain different perception according to different backgrounds, age and gender. Moreover, the staff of the Millennium Seoul Hilton will also be part of sample population   There will be four age groups that is 17–26, 27– 6, 39-46, and 47-56 with a total of 200 respondents. Secondary research data will be collected through different established resources, such as textbooks, journals, articles and internet in the way of literature review. This is because secondary research will validate my dissertation and support to justify my reasons and findings. Secondary data will be used first to conduct the research, before conducting primary research. This will be done because secondary data may contain information that is essential for conducting this research. Secondary research can allow collection of general information such as overview of Renaissance Seoul hotel, service to guests, guest room department, GRO for receiving VIPs, Marriot Rewards, Westin Chosun Hotel, and outlook of Intercontinental Hotel among others, which can be difficult and expensive to gather via primary research. Limitations The main practical difficult in this research will be the challenge to find the right person for depth interview.   In order to fulfill research objectives, the responder must be an individual who is a specialist in customer relationship marketing, specifically in the hospitality industry. This is because such individuals are familiar with the strategies, challenges and solutions which can help me go through my dissertation. However, such individuals have a higher reputation and usually have tight schedule and would be also be hard to each. Further, I am not familiar with specialists who are in the field of customer relationship management.   Another challenge is choosing Millennium Seoul Hilton as a place to conduct surveying and questionnaires.   This is because 200 sample is required to validate my research, and would be a great challenge to accomplish this myself due to concern of time, organizing and conducting this survey.   Moreover, it is also difficult to ask for help in conducting this research because the possibility in which I am able to hire few people to assist me will be costly. Additionally, individual who are asked may not be willing to respond according to the question asked, cooperates and/or even participate in this study.   Confidentiality issues for the respondents participating in the survey/questionnaire would be kept as anonymous due to Data Protection Act.   This is not required in this study. There are no specific ethical issues which need to be considered.   This is due to the fact that the survey/questionnaire is not targeting any groups and/or specific persons. Finding and Analysis The data which should be collected through survey/questionnaire for this research will be analysed and coded in SPSS system.   This is comprehensive statistical software that includes capabilities for data analysis, data management and programming (Malhotra N & Birks D, 2005).   Additionally, it enables analysists and researchers to uncover key facts, patterns and trends.   The interview would be assessed using analysis of verbal data, dividing the whole interview into section of main focused area along the answer from the respondents. The information collected through surveys/questionnaire will be used for descriptive purposes of identifying the relationship between customer relationship marketing and retention of customers according to age, gender and occupation, whereby correlation analysis and descriptive statistics would be utilized (Malhotra N & Birks D, 2005). Descriptive statistics is used to describe and summarize the basic features of data collection using a combination of techniques, such as graphical, tabular and summary (Malhotra N & Birks D, 2005).   In the findings of analyzed data through different analysis techniques, I would support my development of the dissertation.

Health and Family Life Education School Nutrition Plan Essay

The goal of the â€Å"Healthy Eating, Active Living Project† at The People’s Cathedral Primary School is to assist children and families in making healthy food choices by supporting nutrition policies, expanding opportunities for nutrition education and focusing on physical improvements in the canteen. In order to bridge school activities with nutrition habits in the home, families will be engaged through school sponsored Family Nights, cooking demonstrations, and nutrition related homework assignments. At the project’s conclusion, the school’s overall nutrition environment will improve substantially, such that healthy eating habits are the norm- rather than the exception. Children will be afforded the opportunity to consume enough energy and nutrients to fuel optimum learning and physical development. Targeted Environments and Population The â€Å"Healthy Eating, Active Living† project will focus on the entire student population The People’s Cathedral Primary School along with their families. The school is located within the St. Michael district, serving 350 students ages 3-12 years in preschool to class four. The school population will primarily be reached through school based intervention. Primary Healthy Eating Challenges to Address Achieving nutrition integrity within a school, means taking a comprehensive approach to program planning, management, operations and integration of nutrition into the total education program of the school. With this in mind, I anticipate working with the following three challenges to create and sustain a healthy eating climate at The People’s Cathedral Primary School. These challenges are: †¢ School policies to support healthy eating habits and choices †¢ Nutrition education as an integral part of the school’s curriculum †¢ Equipment to serve fresh fruits and vegetables in the canteen The People’s Cathedral Primary School is particularly concerned about the nutritional health of their students, who are among the highest-risk groups for childhood obesity and diabetes. The staff of The People’s Cathedral Primary School is highly motivated by the goals and opportunity of the â€Å"Healthy Eating, Ac tive Living† project to pursue more aggressive nutrition policies for their students. Education is an integral component in guiding healthy food choices. As part of the nutrition education integration component of this project I will work diligently with school staff to develop and integrate nutrition education into core subjects. Through this cross-curricular approach, teachers will be able to address multiple learning requirements in a time effective manner. The third challenge of the project is the physical availability of healthful options. It is my belief that the school and community have a shared responsibility to provide all students with access to high-quality foods as an integral part of the total education program. The People’s Cathedral Primary School has demonstrated the receptivity to nutritional interventions through a morning snack program. However, while fruit and vegetable consumption is up, The People’s Cathedral Primary School is without a plan to continue incorporation of fresh fruits and vegetables into the student’s diets in a sustainable manner. Through this project proposal, the school would purchase a salad bar that would deliver fruits and vegetables on an ongoing and sustainable basis. Proposed methods of increasing access to healthy food and healthy eating choices The overall goal of the â€Å"Healthy Eating, Active Living† is to help children make healthy food and activity choices by supporting policies, nutrition education and physical improvements at The People’s Cathedral Primary School. Improvements in all three areas will result in a school norm that supports healthy food habits and choices. Goal 1: Develop and maintain an Effective Partnership to promote healthy eating. Goal 1’s main tactics are to form a workgroup within the Parent Teacher Association (PTA), complete assessments, develop an action plan for the school, and pursue additional financial support. This workgroup will provide oversight and technical assistance to the project. Assessments will be completed to review food consumption patterns, school nutrition policy, and need for physical improvements to the kitchen and canteen. Parents and teachers who are culinary experts with experience in improving kitchen and canteen environments will assist. Additional funding will be pursued, specifically to support a full kitchen and cafeteria renovation. Goal 2: Increase community awareness of the health and other benefits of healthy eating The main tactics of Goal 2 are to develop a health promotion campaign, encourage healthy foods from diverse cultures, and develop a video highlighting project activity. The project will work with local culinary experts such as Chef Peter Edey and Chef John Hazzard as well as students, staff and families to develop fun, engaging, and culturally relevant health promotion materials to be posted throughout the school and to be sent home. As an example, a Healthy Eating Map that highlights inexpensive places to purchase healthy foods, will be developed and distributed to the school community. Project staff will coordinate quarterly Family Nights to promote healthy foods from diverse cultures through cooking demonstrations and celebrations. The school will introduce an ethnic food menu. The local media will be enlisted to promote events at the school. Lastly, Class 3 and 4 students will create a video o f project activities and impacts to share with surrounding schools. Goal 3: Increase access to and availability of diverse healthy eating programs The primary tactics of Goal 3 are to introduce nutrition education, promotions and programs into the school. Nutrition education will be enhanced through a variety of projects. First, the school will introduce a salad bar into the school meal program. Second, the school will work with community agencies to offer cooking demonstrations for all classroom and families. Third, this project will work closely with the Ministry of Agriculture and school staff to bridge the connection between the canteen and the classroom, better integrate nutrition education into core subject areas, and provide nutrition field trips to local farms. Finally, the school will work with The Ministry of Agriculture during the summer to increase nutrition opportunities for the students they work with. The increased collaboration of school staff on promoting nutrition will allow positive nutritional messages to be reinforced in a variet y of settings throughout the school. Staff will also benefit as they increase their knowledge level about healthy nutrition. Goal 4: Enhance policy and organizational supports for healthy eating . In order to address Goal 4, I will work with a core group of staff to complete an assessment of the school’s nutrition environment and policies using Ministry of Agriculture assessment tool. The school will be asked to focus on a small number of policies. Partnering agencies will support the school in implementing current and new nutrition policies through training, technical support and incentives. The group will also work with local culinary experts to assess the existing canteen environment to see how the school can include a salad bar into their existing space and streamline how food is served so that children are standing in line less. The adoption of these policies will help create a school norm supportive of a healthy nutrition environment. Goal 5: Improve built environments, facilities, equipment, and other supports for healthy eating Goal 5 deals with the physical changes needed at the school to support healthier eating. The school canteen is currently without a salad bar and bulletin boards for promoting good nutrition. The project would allow the school to purchase a salad bar, bulletin boards, and other equipment needed to prepare and promote fresh fruits and vegetables. The project will also allow for physical improvements needed in the school garden to supplement nutrition education activities.

A Business Value Of Service Transition Information Technology Essay

A Business Value Of Service Transition Information Technology Essay Plan and manage the capacity and resources required to package, build, test and deploy a release into production and establish the service specified in the customer and stakeholder requirements Provide a consistent and rigorous framework for evaluating the service capability and risk profile before a new or changed service is released or deployed Establish and maintain the integrity of all identified service assets and configurations as they evolve through the Service Transition stage Provide good-quality knowledge and information so that change, Release and Deployment Management can expedite effective decisions about promoting a release through the test environments and into production Provide efficient repeatable build and installation mechanisms that can be used to deploy releases to the test and production environments and be rebuilt if required to restore service Ensure that the service can be managed, operated and supported in accordance with the requirements and constraints s pecified within the Service Design. (Service Transition 2.4.1) Objectives Of Service Transition Manage resources to enable the transition of a service into production within the predicted cost, quality and time estimates Ensure that there is minimal unpredicted impact on the production services, operations, and support organization Increase the customer, user and service management staff satisfaction with the service transition practices, including deployment of the new or changed service, communications, release documentation, training and knowledge transfer Increase proper use of the services and underlying applications and technology solutions Provide clear and comprehensive plans that enable the customer and business change projects to align their activities with the service transition plans (Service Transition 2.4.1) Business Value Of Service Transition Service Transition also adds value to the business by improving: The ability to adapt quickly to new requirements and market d evelopments (competitive edge) Transition management of mergers, de-mergers, acquisitions and transfer of services The success rate of Changes and Releases for the business The predictions of service levels and warranties for new and changed services Confidence in the degree of compliance with business and governance requirements during change The variation of actual against estimated and approved resource plans / budgets The productivity of business and Customer staff because of better planning and use of new and changed services Timely cancellation or changes to maintenance contracts for both hardware and software when components are disposed of or de-commissioned Understanding the level of risk during and after change; for example, service outage, disruption or re-work (Service Transition 2.4.3) Basic SACM Concepts Configuration Item (CI) A Configuration Item (CI) is an asset, service component or other item that is, or will be, under the control of Configuration Management. CI T ypes include: Service Lifecycle CIs (e.g.: Business cases; service management plans; service lifecycle plans; Service Design Packages (SDPs); release and change plans; test plans) Service CIs (e.g.: Service capability assets: management, organization, processes, knowledge, people; service resource assets: financial capital, systems, applications, information, data, infrastructure and facilities, people; service models; service packages; release packages; service acceptance criteria) Organization CIs (e.g.: Business strategy; policies; regulatory or statutory requirements; products shared by more than one group; internal CIs: tangible and intangible assets that are required to deliver and maintain the service and infrastructure)

Performance Apprasial Management Assignment Example | Topics and Well Written Essays - 1000 words

Performance Apprasial Management - Assignment Example Biasness must also be avoided and the necessary actions from the appraisal should be communicated effectively and efficiently to the concerned parties. Companies that have done appraisal well have always been associated with better performance and high employee motivation (Schuler 2006). To achieve the process, employees must be handled as rational people and should not be intimidated. Reasons for appraisal There are various reasons why organizations engage in employee performance. First, it is through evaluation that the organization and employees get to know of the feedback of their performance (Schermerhorn 1993). Research has shown that if employees obtain feedback on their performance, they get to feel appreciated and are therefore ready to continue with their positive performance or improve their efficiency through taking corrective actions. Appraisal also makes employees get motivated. Motivation is the urge of doing or not doing something. If appreciated through giving feedba ck and when employees are challenged of the gap that can be filled to increase efficiency, they get motivated and their commitment to the organization increases (Grote 1996). As a result, the employees’ turnover will reduce and organizational continuity will be enhanced. Another reason for appraisal s to help peg employee rewards. Organizations’ that undertake appraisal get to determine the rewards and bonus on performance. Promotions and retentions will always be based on the appraisal results (Smith & Hornsby 1966). Moreover, appraisals are aimed at identifying the employees training needs and the employees that need to be taken for further training. The employers will therefore be geared at matching the skills required in performance and those in possession by the employees. This will prevent organizations losses and breakages and increase output. In addition, employees’ appraisal is aimed at improving the interaction between the employee and the supervisor h ence creating team building (Lingham 2007). The employees interaction will be enhanced and strong relationship will be created between the employees and supervisors. Appraisal also helps in the revision of employee policies (Smith & Hornsby 1966). Companies like PepsiCo and diamond international that have employed performance appraisal have realized improvements in their performance and high employee morale. In PepsiCo for instance, employees who have achieved exceptional performance are rewarded with bonus and their promotion guaranteed (Armstrong & Appelbaum 2003). These employees are always retained and preferred in cases where the company needs to improve their production of their staff. The same applies in Diamond international where employees, efforts are recognized and rewarded (Schermerhorn 1993). In these companies, there has been increaseproduction and low employee turnover. Through performance appraisal, corrective actions are made and company’s’ products im proved (Alvi 2011). Performance appraisal is therefore value additive when properly done and implemented. Trends in Performance Appraisal Currently, the appraisal methods have tremendously changed to conform to the new organizational structures and objectives (Bhatia 1981). The first trend in employee evaluation is the linking of employees’ performance to the general organizational objectives (Lingham 2007).

Profile Essay Example | Topics and Well Written Essays - 750 words

Profile - Essay Example Therefore, his choice to make appearance in this profile leans on the interesting aspect of charisma and personality that is infused in his daily activities as noted in his hobbies. Alternatively, Aysha Janahi stands out because of his unwavering resolve to utilize his education as a tool to liberate his nation from the turbulence of the simmering Arab Spring. This actually compliments his optimism that is also observable in the inability to judge persons of non alignment in terms of sexuality and preference. In other words, Aysha comes as a young man who is ready to conquer the world despite the choking influences of his Bahrainian background. The above mentioned student was born in the Muslim dominated Bahrain on 3rd July in 1994 to a trader father and a housewife mother. According to their culture, Bahrain stands for two seas and young Aysha was able to grow smoothly with his two sisters as he watched his dad conduct his business and cook his dinners. However, because of his inabi lity to excel and conceptualize the subject of math, the young decides to migrate to American school where he enrolled for a course in Media Communication at the age of 18 only. Aysha is an outgoing boy who has relied on his parents for moral direction and mainly loves tanning in the sun, jet skiing and resting on the beach. He also has an addiction for shopping that makes him own several shirts that bear tags in his room (Stein & Paterno 2001, p. 67). In the same view, Aysha tries to adapt to the organic lifestyle by constantly working out and enjoys soccer with friends. However, the most interesting thing with this young man who would love to use his education to further the revolution is the ability to cook pasta. He learnt this habit after constantly watching his father prepare the dinner for him and his sisters much to their delight. Accordingly, Aysha Janahi is an accomplished young man with dexterity at playing football and a staunchly religious person. In the same respect, t he young man is an intrapersonal person who values the meeting of new people in order to expand his horizon of life. In fact, in his own words, he asserts: â€Å"I am the type of person that likes to get to know people. I am not shy. I care so much put people first.† This is also reflected in his flexibility to tolerate people with different perceptions of life without making irrational judgments. In others words, Aysha Janahi insists that he is a person who thinks situations positively instead of negatively in order to find better perspectives of life. Additionally, it is also critical to highlight the ability of Aysha to maintain their culture despite acquiring his schooling in a liberal university in American. This suggests that despite the exposure to a conflicting culture that normally alters the minds of most foreign students; he is able to retain his sense of integrity and dignity. Moreover, he is a reflection of the struggle of balancing the life a liberal nation. Thi s includes adapting to the lifestyle of munching barbeques, watching TV and sunning in the beach during summer while there is a background that is against most of the things. However, in stark contrast, Bahrain is steeped in the stringent conservative lifestyle that is akin to that of Saudi Arabia that does not permit lots of freedoms (Stein & Paterno 2001, p. 71). Aysha Janahi, as noted above, is a student of promise

Film Essay Example | Topics and Well Written Essays - 1250 words - 3

Film - Essay Example The essay will summarize the parallels drawn in the film and the metaphoric representation of all the political processes and in conclusion, the paper will discuss how the movie succeeded in emulating and approximating the real-world sentiments. One of the greatest themes discussed in the movie was the theme of democracy. This is not only because Rome was the first empire to implement the basic principles of democracy, but at the time the film was made, the United States was already tackling a string political scandals that the then-President Clinton got involved in and George Bush was about to assume the office soon. The former concept is shown in a very intense scene after Maximus wins a battle in an epic showdown, using his military expertise which grabs Commodus’ attention. The crowd loves Maximus to the point that when he publicly threatens Commodus, he is able to go unharmed and is allowed to live because the public favors him greatly. The aforementioned was not only intense because of the great acting by both Russell Crowe and Joaquin Phoenix, but because of the symbolic value of this entire scene. The gladiatorial games were vastly meant for public entertainment and therefore they had ultimate say in helping the winner achieve glory and position in the society, even though the individual in the arena is more or less of a slave. When Commodus is confronted by Maximus, he is forced to give him the thumbs up as the crowd fervently hailed Maximus and roared his name. The helplessness of their so-called Emperor to public demand was ostensible and such is the case in a democratic system of government, whereas the government caters to serve the public and keep them happy to ensure they do not rebel against them. This is the reason, why Commodus had to put forth a charming and amiable front despite his conniving

Cities of Salt Essay Example | Topics and Well Written Essays - 750 words

Cities of Salt - Essay Example The historical setting of this novel is crucial in explaining the relationship that existed between tradition and modernity. This novel is set in an Arabian emirate, where western companies are involved in hunting for oil (Munif, 9). This leads into the transition of the people of this emirate from their traditional methods or ways, in to modernity. The author uses this dynamic for purposes of explaining the forces of commoditization and alienation which are depicted to any emerging capitalistic culture. Take for example Miteb al-Hathal, the leader of Wadi al-Uyoun (Munif, 22). This person is confronted by the various changes occurring in his home, and he finds it difficult to use words for purposes of explaining these changes. The silence of Miteb and his disappearance is a representation of the loss that his people are experiencing. It is a symbol of the effects of imposed modernization, and even people who are supportive of it, are unable to use language for purposes of explaining the events and issues that is affecting their lives. A good example that can be used to illustrate this point is Daham al-Muzil (Munif, 25). He is an enthusiastic and loyal worker of Ibn Rashed, an Arabic Speaking individual. He refuses to stop working for Rashed, and learn modern skills that come with technology (Munif, 25). Furthermore, he is unable to speak effectively with the Western workers, who were speaking English. This is a sign that Daham al-Muzil was reluctant to embrace modernity by learning new skills, and working for the new companies that were searching and hunting for oil in the emirates. In this novel, the dramatic change from the Bedouin nomadic culture to modernity, which is represented by Western companies, is problematic. For example, when modernity arrives at Wadi al-Uyoun, the people in this region have been living in a similar manner as their ancestors (Munif, 29). These

Sex violence crime Essay Example | Topics and Well Written Essays - 2500 words

Sex violence crime - Essay Example This will affect the way in which criminality is ascribed, the influences of gender creating differences in the way in which the system will treat one gender in compared to another. When someone defies their gender, primarily a woman, and commits a crime that is outside of how her gender is defined, it sets society on a rampage. Even more so, if she does not publicly display enough emotion about a traumatic event in her life she can be condemned for the crime at the center of the event without the evidence supporting this eventuality. 2. Criminality and stereotypes Women have always been seen as the more passive sex, their role within society dominated by their inability to gain the physical strength that men had the capacity to gain. In the nineteenth century, especially, women from the perspectives of the Victorian aesthetics were vulnerable and needed to be taken care of by men. There were two spheres of influence that divided the sexes: men belonged in the public sphere where wom en belonged in the domestic sphere. The passive nature of a woman meant that she was incapable of making adult decisions (Davidson and Laydor 1994). Therefore, as the twentieth century began to emerge and the rise of feminism began to change that point of view, the foundational idea of how women were framed remained based upon the connotation of innocence and demure passivity that had previously been the standard. The way in which men and women interact, even when it concerns violent behaviours, is also framed by social premises that stereotype and define interaction. According to Elder (1991), stereotypes about gender are also bound up in stereotypes about race, thus creating not only a disharmony of gender relations, but of race relations. The pervasive idea of the black male aggressor against the white female victim creates an idea that there is a male archetype that represents violence with a female archetype which represents victim. The concept of the ‘other’ in wh ich inhuman attributes are connoted upon the genders in relationship to their gender can be seen in most societies. Elder (1991) goes on to discuss that in the Australian society there is the same type of connotation upon the Asian male, which puts him within the framework of the ’other’, not understood and dehumanized. Asian men are seen as a threat to the social grouping of white females through drugs and sexuality, a departure from the similar threat seen in the United States and Britain of the black male, although the black male represents a threat more often associated with violence (Elder 1991). Therefore, it can be shown that gender relationships are also complicated by race relationships, the individual parts of the whole complicated by the belief in stereotypes that ’define’ social positions within society. The objectification of men, women, and race all provide for definitions that create foundations for how society will view an event that takes place. Under this scenario, when a man commits a violent crime against a woman, it will be viewed, first on the basis of gender, and then on the basis of race. A white woman who is beaten by a white man will be viewed with slightly less threat than a white woman that is beaten by a black man. Where the stereotypes impact the public view on an event, the way in which it is treated through publicity, trial, and in punishment

Nursing theory Essay Example | Topics and Well Written Essays - 250 words - 1

Nursing theory - Essay Example Nightingale’s environment metaparadigm is informed by the aforementioned tenets. The focus here is the link between the environment and health. Nightingale argues that the environment informs nursing practices in one way or another. For instance, unsanitary conditions pose health risks and vice versa. The ventilation, light, warmth, effluvia, and noise tenets can be altered to influence the outcome of nursing practices. Johnson’s metaparadigm is informed by social bonds, dependency, ingestion, elimination, procreation and gratification, aggression, and achievement tenets (Walker & Avant, 2011). The application of these tenets is broad and wide in relation to the nursing practice. Their integration into the nursing practice influence health completeness under the health context metaparadigm. Finally, Watson’s tenets include altruistic value system, faith and hope, trust, sensitivity, feelings, solution to problems, teaching and learning, addressing human needs, countering phenomenological forces, and enhancing an environment that is supportive (Walker & Avant, 2011). Tenets related to Watson are spread across the four aforementioned metaparadigms that inform nursing

The Effects of Meat-Based Diets on the Environment Essay Example for Free

The Effects of Meat-Based Diets on the Environment Essay According to study, around 2.5 million years ago, humans abandoned their vegetarian habits and adopted a more omnivorous diet in the era of the genus Homo. In 1999, researchers were not sure whether the bite marks they found on 2.5 million year old animal bones were made by humans or not. Peter Ungar (2003) of the University of Arkansas made an analysis that concluded the bite marks were indeed from the first members of the Homo generation (1). Eating meat has developed into a necessary part of human culture over the course of the millions of years. Although, consuming meat also has a big impact on the environment. One of the biggest impacts done by eating meat is the depletion of resources, especially because a generous amount of water is used for livestock. With more than 1.7 billion farm animals in the world, it is approximately triple the amount of humans (4). Research shows that it takes 441 gallons of water to produce one pound of beef, on the other hand, it only takes 14 gallons of water to produce one pound of wheat. The meat industry is one of the major reasons why we are depleting in fresh water. Ed Ayres (1999) of the World Watch Institute found the following: Around the world, as more water is diverted to raising pigs and chickens instead of producing crops for direct consumption, millions of wells are going dry. India, China, North Africa and the U.S. are all running freshwater deficits, pumping more from their aquifers than rain can replenish (2). Raising cattle is also very damaging; they create wreckage to the environment through over-grazing, soil erosion, desertification, natu ral waste, and tropical deforestation to make room for farms and soy fields for feed (8). Dr. David Brubaker, PhD, at Johns Hopkins Universitys Center for a Livable Future, states that, The way that we breed animals for food is a threat to the planet. It pollutes our environment while consuming huge amounts of water, grain, petroleum, pesticides and drugs. The results are disastrous (2).† Manure from cattle can also cause pollution in groundwater and drinking streams. This affects many ecosystems, including humans. In 1995, 25 million gallons of manure and urine spilt into a lagoon in the New River in North Carolina. Over 10 million fish were affected and killed, and 264,000 acres of land were closed due to poisoning (4). Officials in California identify that cows are the major source of nitrate pollution in approximately 100,000 square miles of groundwater. When drunk by humans, depending on the level of nitrate in the drinking water, the effects can range from severe illnesses to even death. Research proves that high levels of nitrate in water can also increase th e risk of methemoglobinemia, or â€Å"blue-baby syndrome†. It has the ability to kill infants and children. Furthermore, the waste from animals contains other harmful pathogens such as Salmonella, E. coli, and Cryptosporidium. Based on past events, if not dealt with properly, manure spills are proven to be very hazardous to animals’ habitats, for they take long to clean up and replenish what has been destroyed. For example, a spill of the excess waste of livestock from factory farms in Maryland and North Carolina is proven to be linked to a case with Pfiesteria piscicida, a disease that wiped out millions of fish in the area and caused many symptoms to the local people, such as skin irritation and short-term memory loss. Nutrients found in manure also cause algal blooms in water, which eat up all the oxygen. When there is no oxygen in the water, it is called a â€Å"dead zone† and this area cannot support aquatic life, meaning that bio-diversity is lowered in that ecosystem (3) (6). Not only does raising livestock harm natural resources, it also uses a lot of fossil fuels. It is found that the United States uses ten percent of their energy every year just to produce meat for their consumers. In other words, 40 calories of fossil fuel are needed to make only one calories of protein provided from eating beef (4). Many of the CO2 released in the air are directly related to livestock. A lot of energy is used to heat the buildings that hold the animals, to produce all the crops, to feed the animals, to import and export, and to refrigerator to keep the meat from going bad. An ecologist David Pimentel states that â€Å"Animal protein demands about eight times as much fossil fuel as for a comparable amount of plant protein (2).† Emissions from factory farms release harmful toxins into the air, such as ammonia, methane, and hydrogen sulfide. Coincidentally, when ammonia is released in the air, it can cause smog or acid rain. On people, the effects could be breathing difficulty and unclean air. Methane is a big contribution to global warming. Research shows that the meat industry is the largest source of methane production in the world, releasing around 100 million tons a year. So theoretically, global warming can be slowed down a portion by stopping the emission of methane into the atmosphere (4). In recent attempts, the PETA organization the People for the Ethical Treatment of Animals – have used several innovations to get the message out about meat-based diets and how it is greener to become vegetarian. In Europe, the response was surprising; to illustrate, the number of vegetarians doubled in Great Britain, the number upped in Germany to eight million vegetarians, and similar results in other countries. Unfortunately, the citizens of the United States were still unmoved and not motivated to take action because the consequences were not happening at the present moment. Especially due to the fact that Americans have been growing up surrounded by the culture of meat-eating for billions of years now, it is almost impossible to divert Americans to see that becoming a vegetarian is for a good reason and that it is a very healthier alternative for both humans and the environment (5). In my opinion, I think that becoming vegetarian is one of the main solutions of our world environment problems today. Because our demand for meat has risen so much the past years, partly due to overpopulation and how now more people can afford eating quality meat, we are willing to sacrifice other precious resources (such as water, land, and forests) to make sure that our demands are met in the economy. I think as humans, we are glutinous to think that any kind of food is available without a cost to us because we are at the top of the food chain in the entire world. By depleting our natural resources just to raise livestock for slaughter and consumerism when there are other alternatives to human diets, even if we make enough meat to last us a while, overall it is a short term accomplishment, not long-term, and over time this temporary solution will wear off, leaving us with no meat source, and also no resources because they are all used up. In order to motivate people to adopt the vegetarian lifestyle, people will have to find a good reason to how it will benefit them, such as having a stronger, healthier body (8). Adding in the appeal of a chance to survive longer, we humans as naturally selfish people will try and pick the best choice (in this case, being a vegetarian) if it means we will be able to live longer than everyone else. It is disappointing how people in our world today are very ignorant to the world issues and problems affecting our welfare in the future, because people are so caught up in their everyday lives to worry about what will come in the future due to the actions unknowingly made by our own hands. What needs to be down is to educate humans about the environmental benefits of living a vegetarian or vegan lifestyle, in relation to all the environmental impacts that a meat-based diet brings onto the Earth. In conclusion, meat-eating is of nature to humans. Although, in order to maintain our Earth in a liveable state for the near future, meat-eating may soon be out of the question. In our desperate moments, we will look to becoming vegetarian in hopes to continue our human generation on this Earth because all our other meat sources will have run out due to the high demands. It may not be obvious now, but I can guarantee that if we do not change our eating habits soon, our world will soon spiral into economic collapse, finishing in the destruction of the environment, and maybe even the end to the human generation.

Effects of Leadership in Contemporary Organization

Effects of Leadership in Contemporary Organization The practice shows that there is no any single factor that provides a greater benefit for the organization than an effective leadership. Leaders are needed in order to define goals and objectives for the organization, coordination, promote interpersonal contacts with subordinates and determine the optimal, effective solutions of various problems. Obviously, the organization with leaders can achieve all these much faster than an organization without them. Every action in the organization is associated with the manifestation of leaders power. Power is shown through the channels of power, which include: the power of coercion, influence, competence, information, official conduct, credibility, authority to award. When an individual affects the behavior of group members without the use of coercive forms of power, it is the manifestation of leadership. Leadership is important for any organization because of the need to select and nominate individuals for leadership positions, most suitable for management functions. The nature of leadership includes the persons personal qualities and the environment in which the company has its activities. A good leader should study both these issues for an effective management of the company. Leadership is a process of influence on individuals or groups of individuals to achieve the goals. Leadership is an important factor in the management of organizational management (Casimir 2006). It is a historically evolved social need of people in the organization of their joint activities. Leadership involves influence, it occurs among people, those people intentionally desire significant changes, and the changes reflect purposes shared by leaders and followers (Daft 2008). Leader is a member of organization, who has a high personal status, strong influence on the opinions and behavior of the people in the organization, and carrying out complex functions. I agree with the statement that an effective business leader is one who is well informed of the latest research which impacts upon leadership and who is also capable of applying this to their own organization within an ethical framework. As it is known, information is very important in modern business activity, it rules the world. The business leader of contemporary organization who is well informed of newest research, new technologies can lead his team and the whole organization to success. The leaders main task is not just to be aware of appropriate information and be able to apply it. His other functions are: the definition of goals and means of achieving them, coordination of team members, planning their work together, rewards and punishments, informational, controlling, representational function, etc. The process of influencing people due to the occupied position in the organization is called a formal leadership. However, the official head can not rely only on his position and the related power. The process of influence based on authority, trust, respect, skills or other resources needed by people is called informal leadership. The ideal situation for the management is a harmonious combination of the two foundations of leadership. Leadership is based on the specific needs of complex organized systems. These include the need of self-ordering and ordering the behavior of individual elements of the system to ensure its life and functional capacity. This ordering is achieved through vertical (management subordinate) and horizontal (single-level correlative connection, such as division of labor and cooperation) distribution of functions and roles, and especially the allocation of management functions and exercising its structures, which for its efficiency usually requires a hierarchical, pyramidal organization. The top management of such a pyramid is a leader (Ramsey 2004). The clarity of allocation of leadership position depends on the type of community that makes a part of the system and its relationship with the environment. In systems that are characterized by low group integration and a high degree of autonomy and freedom of the various elements and levels of the organization, functions of a leader are weak. With the increasing of the needs of the system and people in it, the functions of leadership and its structural, institutional segregation increases. In small groups, based on direct contacts of their members, the institutionalization of the leading positions can not occur. In this situation the main is the individual personality qualities, his ability to unite a group, to lead it. In big groups, the effectiveness of collective action which requires a clear functional role differentiation and specialization, as well as operational management and the rigidity of subordination, the institutionalization and formalization of (formalized) leading positions, giving them a relatively more power are required. The contemporary organization is of this type of association. It is characterized by the pursuing the certain stable goals, the realization of which requires the coherence of many people, their coordination and regulation on the basis of labor division. As a result of it, the contemporary organizations need the institutionalization of leadership that based on the positions of power goes to the forefront of management (Messeghem 2003). Analysis of the nature of leadership shows that it derives from the particular needs and requirements of people and their associations, which the leaders should meet. Leadership classically is understood as a special quality, a model of human or companys behavior, providing advanced positions (Ridder 2004). As a result, the leadership is a new model of management that can ensure the survival of the company in terms of changes. In social science model does not mean the description of natural law or law of the functioning of the company, but a certain set of ideas and beliefs. In sociology of management it is a set of representations of managers, researchers, consultants about the success or failure of organizational management. Leadership is one of the management models in modern business. Leadership as a management system should encourage the innovative behavior of employees, providing a constant creation and use of new knowledge at all levels of the organization. Thus, there are two features of this management system: providing an innovative behavior of employees; providing leaders at all levels of the organization. The leaders are those people who have eyes light up from the new ideas, who want to develop and who is interested in everything new. One of the slogans, which can be found in the literature on modern trends in business management, is: Leadership in each, resulting in the leadership of the organization (Hall 2001). Leadership implies autonomy, independence, originality. The leader must demonstrate an innovative behavior, his task is to change, improve efficiency, impact the staff, encouraging them to action. On the mechanism of the nomination, the leader may be formal and informal. In the first case, he is appointed from headship or be nominated and elected and obtain the official status of the leader. Informal leader can emerge and gain recognition in the collective of the organization because of his distinct individual, social, political, psychological and other qualities. The informal leader having the prestige and influence the behavior of people can be oppositional to a formal leader. Force and coercion under the leadership is often replaced by an incentive and inspiration. As a result, the impact of leadership approach is based on peoples acceptation of leaders demands without an explicit or direct manifestation of power. Leaders ability to influence people allows him to use the power and authority derived from his followers. In general, the leadership means that the followers accept the leader as a part of the organization only if he has proved his competence and worth. The leader gets his power from the followers, because they recognize him as a leader. To maintain his position, the leader should give the followers the opportunity to meet their needs, which can not be achieved in another way. In response, they satisfy the need in leadership in the ruling them, as well as providing the necessary support to achieve organizational goals (Kornik 2005). Leaders can have failures because of different reasons, but the success of leaders comes in many ways if they are of sufficiently similar abilities and skills. Studying the experience of many leaders shows that for the success they need the ability to create an image of the future state of the organization and bring it to the followers. Also a successful leader gives the followers the respective rights and powers to implement the vision expressed in the goal; can recognize his weaknesses and involve necessary resources. For improvement of enthusiasm and commitment, the leader may use the effective communication. Leader is a key figure in contemporary organization. But not everyone can become a leader. Here are the main three factors that are needed to become a leader of the organization in the modern world: 1. The personal desire to take a higher position and a willingness work for it; his ambition. 2. The ability to work with people. A successful leader is not always technically or economically the most trained professional. His task is to set goals and find the most suitable people to achieve them, ensuring the proper motivation. The ability to organize people to carry out their tasks is one of the most important qualities of the leader in contemporary organization. 3. The ability to assume responsibility and risk in combination with a high emotional stability. Haven taken the decision, the leader should not be sure in it. The risk is always present in the leaders work. 4. Leadership experience in rather young age (up to 35 years), when the basic behavioral patterns are formed. 5. The ability to generate and adopt new ideas that increase the efficiency of the collective. 6. The flexibility of behavior, the ability to reject erroneous strategies and adopt new solutions. 7. Good technical and commercial training, according to the specifics of the company. In the list above the fist places are taken by the personal characteristics of person, well ahead of those that are provided by education or work experience. This indicates the predominant role of psychological factors in management (Plsek 2001). Successful leaders are characterized by business features: self-confidence and the ability to take decisions in an uncertain situation, the instinctive feeling of the most important in each case, the ability to forge the right dating service, effective communication skills, advanced training and the ability to maintain poise and composure. Leaders losers are characterized by excessive softness in dealing with people, lack of theoretical and practical training, inability to succinctly and accurately articulate their thoughts, and the lack of attention to their appearance. T. Peters and R. Waterman identified eight common characteristics based on survey of 62 major successful corporations in search of effective management. For example, 8 general characteristics are: à ¢Ã¢â€š ¬Ã‚ ¢ Orientation to the energetic fast action; à ¢Ã¢â€š ¬Ã‚ ¢ Permanent contact with the consumer; autonomy of executants; à ¢Ã¢â€š ¬Ã‚ ¢ Consideration of people as the main source of growth in productivity and efficiency; à ¢Ã¢â€š ¬Ã‚ ¢ Increased focus on one (or several) key lines of business; à ¢Ã¢â€š ¬Ã‚ ¢ Restriction of activities that are familiar and known; dedication to the business; à ¢Ã¢â€š ¬Ã‚ ¢ Simple forms of management and a small number of administrative personnel; à ¢Ã¢â€š ¬Ã‚ ¢ Combination in the management of freedom in one (autonomy and entrepreneurial performers and structural units), and stiffness in the other (a few fundamental values; corporate rules and traditions, product reliability, etc.) (Woodruffe 2004). The principal functions of the leader in contemporary organization usually include: 1. Setting goals. Goals, assigned by the leader must be realistically achievable and at the same time, be prestigious and inspire the staff. 2. The distribution of tasks, organization of joint work and responsibility for its results; recruitment. 3. Controlling the joint work of all members of the team and individual activities of subordinate employees. 4. Planning and coordination of joint activities. 5. Motivation of subordinates, rewards and punishments. 6. Keeping external relations and communications within the organization. 7. Representational functions (Dunne 2010). The main difficulties in the work of leaders are with carrying out functions associated with psychosocial stress: à ¢Ã¢â€š ¬Ã‚ ¢ Leadership of subordinates; à ¢Ã¢â€š ¬Ã‚ ¢ The motivation, finding the appropriate task for everyone; à ¢Ã¢â€š ¬Ã‚ ¢ Recruiting and firing the staff; à ¢Ã¢â€š ¬Ã‚ ¢ Conflict solving in the team (Shelton 2002). The leader of contemporary organization can not always afford to be gentle and kind. In the interest of the team he must be tough, and sometimes insensitive. The most important thing in his work is to cause enthusiasm among subordinates; otherwise it is difficult to achieve high performance of the team. It is even possible to say that the product of a leaders activity is a special atmosphere in the team, forcing everyone to work more efficiently. A true leader knows how to make any work interesting and important; he can help employees realize their talents in their work. Leadership in contemporary organization consists of three components: personal characteristics, socio-professional tools, technology of leadership. The leader can not be an altruist. Selfishness of the leader is manifested in the fact that the achievement of socially significant goals is only the background to solve his personal problems. He is often aggressive; he has a unique resource of thinking, when the world around him is perceived primarily as a resource for achieving the goal. The socio-professional tools include the power and mentality (social and national peculiarities of character and worldview), education and special training. There are two directions of leaders power use: self-affirmation and self-realization. The second option is constructive. The technology of leadership in contemporary organization involves the use of any of three his styles: 1) Aggressive; 2) Informative and technological; 3) Creative (Robbins 2002). At first style, includes the formation of relations of leaders superiority over the staff. This is an effective style, but very energy-intensive. The second style of leadership involves the creation of leaders team, his closest aides. The third style of leadership requires a focus on setting goals and specific targets for their achievements. In the 1980s the subject of particular interest in the theory of management was the mechanism of leaders attraction, the so-called charisma. This phenomenon is associated with the person, who has personal qualities that evoke admiration and faith in his ability(Ritter 2002). Some experts believe that some leaders such as President Reagan and the famous manager and president of Chrysler Corporation Lee Iacocca, won success through some specific personal qualities, personal charm, attraction, even magnetism. Studies of American scientists distinguish five main factors of behavior that are typical for charismatic leaders: à ¢Ã¢â€š ¬Ã‚ ¢ focus on key issues in order to involve other people in analyzing, problem-solving and action planning; à ¢Ã¢â€š ¬Ã‚ ¢ The ability to take risks, but only based on careful calculations of the chances for success; à ¢Ã¢â€š ¬Ã‚ ¢ Skillful two-way interaction with people through the mechanisms of understanding, empathy, active listening and feedback; à ¢Ã¢â€š ¬Ã‚ ¢ Demonstration of consistency and reliability in behavior, the open expression of thoughts; à ¢Ã¢â€š ¬Ã‚ ¢ Expression of active concern for people and strengthening their self-esteem through the mechanism of involvement in the adoption and implementation of important decisions, the formation of high self-esteem and self-esteem (Zenger 1993). Talent of leadership is based on the whole complex of social and psychological qualities. An important role is played by trust and love of the group members to their leader. The credibility and trust to the leader is recognition of his high merit and competence, recognition of the need, correctness and effectiveness of his actions. This is an internal agreement with a leader to act in accordance with his plants in productivity of organization. So, in modern business world an effective leadership is not an iron or hard hand, but a high sensitivity to the needs of followers, which is manifested in the development of employees, their involvement in group activities, and assistance in achieving personal goals. Leaders play a very significant role in contemporary organizations. I agree, that an effective business leader is one who is well informed of the latest research which impacts upon leadership and who is also capable of applying this to their own organization within an ethical framework. Leaders carry out a lot of functions, such as the definition of goals and means of achieving them, coordination of team members, planning their work together, rewards and punishments, also informational, controlling, representational function, etc. The success of any organization depends on its leader. So, he is the one who sets up the goals, knows how to achieve them, how to use his human resources in the best way in order to get success. Thus, an effective leadership is a key to success of contemporary organization. Work Cited: Casimir, G., Waldman, D. A., Bartram, T., Yang, S. (Jan. 1. 2006). Trust and the Relationship between Leadership and Follower Performance: Opening the Black Box in Australia and China Journal of Leadership Organizational Studies. P. 5. Daft, R.L. (2008). The Leadership Experience, 4th Ed, Thompson, Australia (RLD). p. 4. Dunne, S., Spoelstra, S. (Apr. 1. 2010). The Gift of Leadership. Philosophy Today. P. 12. Hall, B.P. (2001). Values development and learning organizations. Journal of Knowledge Management. No. 1. pp. 19-32. Kornik, J. (Dec. 1. 2005). With Leaders Like TheseTraining. p. 8. Messeghem, K. (May. 1. 2003). Strategic entrepreneurship and managerial activities in SMEs. International Small Business Journal. P. 18. Ramsey, R. D. (Nov. 1. 2004). Real Leaders Evolve. Supervision. P. 11. Ridder, D., Jan, A. (Jan. 1. 2004). Organisational communication and supportive employees. Human Resource Management Journal. P. 17. Ritter, T., Wilkinson, I.F. (2002). Measuring network competence: some international evidence. Journal of Business and Industrial Marketing. Vol. 17. No. 2. p. 7. Shelton, C.D. (October 2002). Leading in the age of paradox: optimizing behavioral style, job fit and cultural cohesion. Leadership and Organization Development Journal. No. 7. pp. 372-379. Plsek, P. E., Wilson, T. (Sept. 29. 2001). Complexity, leadership, and management in healthcare organizations. British Medical Journal (International edition). p. 14. Robbins, S.P. (2002). Organizational Behavior. New York: Prentice-Hall. 10th Ed. p. 56. Woodruffe, C. (Oct. 1. 2004). The psychology of leadership: six main approaches. Training Journal. Pp. 14-15. Zenger, J.H., Musselwhite, E., Hurson, K., Perrin, C. (1993). Leading Teams: Mastering the New Role. Irvin Professional. pp. 14-15.

The Crucial Role of Teiresias in Sophocles’ Antigone Essay -- Antigone

The Crucial Role of Teiresias in Sophocles’ Antigone Antigone is a tragic play written by Sophocles in ancient Greece during approximately 441 B.C. The story is set in a palace in Thebes, a city within Greece. Teiresias is an old blind prophet who claims to be capable of seeing the future, he has yet to tell a prophesy to be untrue; he has immense credibility. A theme within the text is: quality not quantity. In this translation of Antigone, Teiresias has exactly 76 lines of text. Physically this is very little of a role; one could assume Teiresias is not an important character at all; however, this is untrue. Teiresias is a character with an extremely minute role, yet he has immense influence over the resolution of the story, the characters, and the decisions they choose to make. Teiresias’ role in the story is relatively small in terms of stage time, yet what he says is so influential and important that it has an extreme effect over the attitude of Creon. Creon expresses his profound respect for Teiresias when he says, â€Å"I’ve always been attentive to your counsel †¦ So ...

Public Safety or Public Trickery :: Proposition 197 Mountain Lions Wildlife Essays

Public Safety or Public Trickery In past years, the debate over human and mountain lion interaction has been quite heated. The California Legislature has addressed issues concerning the hunting of mountain lions for over 80 years. On March 26, 1996, the most recent ballot measure deciding the fate of the California cougar (Felis concolor), Proposition 197, was not passed. This would have repealed the 1990 passing of Proposition 117, which banned all trophy hunting of mountain lions, allowing only trained Department of Fish and Game officials to kill lions that became a threat to public safety and welfare. While compassion is felt for the victims of the relatively few mountain lion attacks, the denial of Proposition 197, which would have ended a 25 year ban on cougar hunting, was a victory for the California cougar as well as the welfare of California wildlife. Traditional Beliefs Before current knowledge of mountain lion activity had been researched, it was commonly believed that mountain lions were ferocious killers which crept down from the mountains to indulge in midnight feasts on livestock and pets. Of course, the worst harbored fear was the possibility of losing children, family and friends to these wild predators. Besides the past 25 years, little concern was given to the condition of mountain lion populations in California and much of the western United States. Between 1916 and 1971, more than 12,000 mountain lions were killed for bounties and for sport in California (California Wildlife Protection Coalition, 1995). Past Legislation By 1968 mountain lion populations plummeted to an estimated 600, resulting in rapid action of wildlife organizations and state officials. Governor Ronald Reagan became convinced that a moratorium on hunting mountain lions was necessary to protect California's last cougars from extinction. In 1971, he signed a moratorium against trophy hunting of mountain lions (California Wildlife Protection Coalition, 1995). The moratorium lasted 25 years until it was finalized in 1990 by the passing of Proposition 117 : California Wildlife Protection Act of 1990 (Knowles, 1995). In 1994, the National Rifle Association (N.R.A.) and supporters of hunting organizations used the media to spawn public paranoia regarding recent attacks and population resurgence of California mountain lions. With this public support, trophy hunters hoped the passing of Proposition 197 would once again allow them to decimate the lion population for the sake of à «decorative wall-mountings. Recent Controversy The past 25 years have proven quite prosperous for the mountain lion population as their numbers have been currently estimated at 4,000-6,000.

Sir John Hawkwood :: Essays Papers

Sir John Hawkwood English Mercenary 1320-1394 Sir John Hawkwood (1320-1394), also known as Giovanni Acuto, was an English mercenary fighting in Italy during the 1300s. He is considered the first military leader of the modern times. He was a member of the White Company of Englishmen, which was famous for its white armor, and loud harsh war cries. These men were infamous for their night raids. Hawkwood and his men never remained loyal to one side but were always changing sides of the war depending on who paid the most money. Money is what Hawkwood desired. He learned to fight during the Hundred Years War in France, where he fought first under Edward III and then at the command of his own company, which sacked Provence. When he came to Italy in 1360, he was first employed by the city of Pisa, then by the Viscontis of Milan, by Pope Gregory XI and lastly by Florence. In 1364 Hawkwood with his Pisan troops was the enemy of the Florentines and had raided their city but they forgave him and established such a good relationship with him that he was honored on his death with the equestrian monument frescoed by Paolo Uccello in Santa Maria del Fiore (1436). This monument is in the Florence Cathedral. In August of 1372, Hawkwood's White Company under the pay of the Viscontti fought Enguerrand de Coucy. Hawkwood's men were served with at least two pages. These pages made sure the armor was as bright as a mirror, and they also held the horses during the battles. Hawkwood desired the armor to look like a mirror in order to make them look more fierce. The men fought on foot in a tight circle that no enemy could break. Coucy claims that the war cries of the White Company were fierce and instilled fear in the enemy. After this battle, Hawkwood teams up with Coucy to take the city of Mantua. In 1375, at the age of 55, John Hawkwood fathered two sons without getting married. In this same year, he led raids into Tuscany to get spoils since the Pope was late on his payments. Hawkwood was not a religious man and did not deal with authority very well.

Payne vs Cave Essay

The defendant had made the highest bid in an auction. The defendant had withdrawn his offer before the auctioneer had knocked his hammer. The plaintiff’s counsel opened the case with as: the goods were put up in one lot at an auction. There were several bidders of which the defendant was the last bidder. The defendant had bid 401. The auctioneer had dwelt on the bidding. As the auctioneer dwelt the defendant said, â€Å"Why do you dwell? You will get no more. The defendant said he was informed the worm weighed at least 1300 cwt and was worth more than 401. The defendant asked him if he could warrant it to weigh so much, and receiving a answer in the negative he then declared that he would not take it, and refused to pay for it. It was re-sold on the subsequent day’s sale for 301 to the defendant. Against which the action was brought for the difference. ISSUES OF THE CASE The issues in the case PAYNE against CAVE Saturday, May 2nd, 1789 are: 1.The highest bidder (the defendant) withdrew his offer before the hammer was knocked. The hammer is put down to assure that the bidder’s bid is accepted and there are no more bids to come in. The time given between the bid being made and  the hammer knocked is for other bidder’s to bid higher or the highest bidder to withdraw his offer. When a bidder bids an amount he is giving an offer and the offer is accepted when the auctioneer knocks his hammer. An offer can be withdrawn before it has been accepted. 2.Walton set aside the nonsuit, on the ground that the bidder was bound by the conditions of the sale to abide by his bidding, and could not retract. The defendant when he started bidding he is to abide by the rules of the auction that is that the highest bidder will be the buyer of the property. He withdrew his bid because of a negative reply from the auctioneer. But he should have paid the amount he had bid. PRINCIPLES OF THE CASE An auction is a public sale of property where willing buyers bid prices at which they are ready to buy the property. The basic rule of an auction is the highest bidder is the buyer. A contract of sale is formed in an auction by means of competitive bids, submitted and confirmed according to the pre-established terms and conditions that govern the auction sale. The act that presides over auction sales is â€Å"Sale of Goods Act 1979† section 57 where it says: Auction Sales 1.Where goods are put up for sale by auction in lots, each lot is prima facie deemed to be the subject of a separate contract of sale. 2.A sale by auction is complete when the auctioneer announces its completion by the fall of the hammer, or in other customary manner; and until the announcement is made any bidder may retract his bid. 3.A sale by auction may be notified to be subject to a reserve or upset price, and a right to bid may also be reserved expressly by or on behalf of the seller. 4.Where a sale by auction is not notified to be subject to a right to bid by or on behalf of the seller, it is not lawful for the seller to bid himself or to employ any person to bid at the sale, or for the auctioneer knowingly to take any bid from the seller or any such person. 5.A sale contravening subsection (4) above may be treated as fraudulent by the buyer. 6.Where, in respect of a sale by auction, a right to bid is expressly reserved (but not otherwise) the seller or any one person on his behalf may bid at the auction. As we can see the law states according to the second point the auctioneer confirms the sale with the knocking of the hammer or else the bidder has the right to withdraw the bid. This law was setup in 1979 in reference to the case stated above. HELD The court thought the nonsuit very proper. The auctioneer is the agent of the vendor, and the assent of both parties is necessary to make the contract binding; that is signified on the part of the seller by knocking down the hammer, which was not done here till the defendant had retracted. Every bidding is nothing more than an offer on one side, which is not binding on either side till it, is assented to. But according to what is now contended for, one party would be bound by the offer, and the other not, which can never be allowed. Rule refused. COMMENTS The decision given in the case â€Å"PAYNE against CAVE. Saturday, May 2nd, 1789† is according to us a correct decision. The decision that an offer was made but the acceptance was not shown is an accurate decision. The defendant had the right to retract his offer if he is not willing to buy at that price. ISLAMIC PRESPECTIVE If we look at the case form an Islamic perspective we can look at the case from different views. The case can be seen from: 1.The perspective of the plaintiff. When an offer is made by the defendant, he should not retract the offer. As he knows that the bidding means he willing to buy at that price he should keep his word and pay the price he bid for. In Islam a person should not say anything which he will not be able to keep his word against. Whatever man says he should do so. 2.The perspective of the defendant. The defendant should have the right to withdraw his bid is he is not happy with the price he bid or the environment. He withdrew is bid not because he could not pay the amount he withdrew his bid because of the negative answer from the auctioneer. He did not like the way the auctioneer had replied as we can imply from the case. The decision given by the court is right if we look at it from an Islamic perspective. The defendant has every right to withdraw the bid if he if it not accepted. If a person offers something and the other does not accept it, till the acceptance the offer can be withdrawn.

Care in health,social or young peoples settings

Hello there. I understand you are thinking of entering the care profession as a support worker. As a support worker we all have a duty of care to clients. The duty of care is to ensure that we act in the best possible way to keep our clients safe from harm, while at the same time not taking away their independence or their right to make individual choices. T is to make sure they have the risks & consequences explained to them in whichever manner they understand (written, verbal,flash cards, brail etc) Our duty of care ranges from helping to make or uphold sections about medicines to taking or making complaints & making sure they are taken down In the suitable form & reported to managers. If at anytime you are unsure abbot your competence in completing a duty of car, always tell some one or ask for help / extra training. If you fail in a duty of care & it ends up going to court, you won't have any defense if you knew you didn't have the competence to fulfill the task.When becoming a c are professional the duty of care affects our work role on a daily basis, the same as all professionals such as doctors, nurses & teachers. People have a right to expect a level of professional support that will keep them safe from neglect & harm. We are there to provide that support. The Code of Practice e the Mental Capacity Act 2005 should always be followed & referred to. It Is also a duty of care to treat people with diddling & respect. I hope this gives you an insight on your impending career change. Yours faithfully.Mrs. Aimed choosing the food she wants to will be harmful to her health, therefore I need to have a chat with her to try get her to understand the consequences of it. I with food. * Chat to Mrs. Aimed about her choices & ask her to take into consideration her health & offer alternatives. * Chat to the medical staff responsible for Mrs. Aimed diet & see if an alternative could be found. 82 * My manager * Mrs. Aimed healthcare professionals * Mrs. Aimed care plan (p ast & present)*l need to provide a duty of care to Leon to stop him from being exploited by his new friend. Ask staff at his social housing about the friend & the console & if Leon has mentioned it to them *Contact the friend & explain to them that the console should be brought back as soon as possible. *l would be neglecting Leon if I didn't help to get the console back. *Try to explain to Leon about him being vulnerable to new people & that I am there to help & protect him as best I can. * Advice from my manager regarding how far this needs to go in order to get the console back (maybe a police matter) * Advice from Leone supported living staff regarding any previous problems like this.To follow Health & Social Care Act 2010 *National Minimum Standards complaints policy JIB *Complaint directed to Senior Taft member or manager of setting. *Complaints policy & procedures *Time frame to deal with complaint *Complaints policy readily available to all customers, their families & staff *Passing on the complaint to only those that need to be investigating it (Senior staff of manager) *Providing factual information as & when required (remembering the time frame) *Help supporting people through the complaint procedure.

René Descartes Essay

â€Å"My purpose is to persuade all those who think metaphysics worth studying that it is absolutely necessary to pause a moment and, regarding all that has been done as though undone, to propose first the preliminary question, ‘Whether such a thing as metaphysics can be even possible at all? ’† (Kant 233) These types of questions asked by philosopher Immanuel Kant revolutionized the way humans make sense of the world, and more specifically how the human mind functions. Kant shed a light on prior theories and analogies, eliminating some of the most important beliefs as â€Å"unjustifiable†. He synthesized the two prior beliefs of Rationalism and Empiricism, and preached that in our world, â€Å"Concepts without intuitions are empty, intuitions without concepts are blind†. (Fehir) I believe that Kant’s Constructivism is a superior alternative to Rationalism and Empiricism. Before Kant’s idea of constructivism, philosopher David Hume made a claim that all objects of human reason or enquiry may naturally be divided into two kinds; relations of ideas, and matters of fact. In simpler terms, all knowledge must either be classified as a prior (prior knowledge), or posteriori (post knowledge). Kant’s put this theory to a test and asked â€Å"if a truth is not true because of our experiences, nor is it true because of the grammar or meanings of the sentences of our language, how else could it be defined? †(Higgins and Martin 232) Kant synthesized rationalism and empiricism by discarding their flaws and combining their strengths. Grisell 2 Kant agrees with philosophers such as Pluto and Descartes that there are innate ideas. Knowledge of the nature of reality derives from ideas of the intellect, not the senses. The concept of self, substance, and identity do not need to be tested through science; we know they exist simply by thinking and understanding. Furthermore, Kant agrees that the self is real and discernible through immediate intellectual intuition. This understanding relates to Cogito ergo sum, a statement from Descartes, which recognizes that someone wondering whether or not he or she exists is, in and of itself, proof that something, an â€Å"I†, exists to do the thinking. Kant also agrees with philosophers such as Aristotle and Hume who state that our senses are the primary, or only, source of knowledge of world. For example, we know that water boils at 212 degrees because we have observed it through experience. Kant explains that there are two different worlds; the phenomenal (apparent) world versus the noumenal (real) world. The phenomenal world is a world of things, publicly observable, describable by science, known to the senses, and determined by physical laws. In this world, we can generate facts through trial and experiment, using our senses to determine a definitive answer (e. g. water boils at 212 degrees). Through Kant’s improved theory of constructivism, he can make conclusions based upon his findings. Both rationalism and empiricism are wrong when they claim that we can know things in themselves. Rationalists are wrong not to trust senses; in the phenomenal world, senses are all we have. Hume is wrong when he claims the concept of self is unsupported by senses, and therefore false. Rather, the experiencing self is a pre-condition for having any experience at all (Descartes was right). Kant’s â€Å"Copernican revolution of the mind† synthesized rationalism and empiricism. What Kant suspected, and what many philosophers believe today, is that â€Å"our â€Å"ideas†-our Grisell 3 concepts and our language- do not just correspond to reality but in some sense shape and â€Å"set-up† the world, impose upon the world (and) the structures we experience. † (Higgins and Martin 230) He believes that objects conform to knowledge. An example that displays this type of thinking is the Abraham Lincoln analogy. If a fuzzy picture of Abraham Lincoln is displayed to someone who is familiar with what Abraham Lincoln looks like, they can make sense of the image and acknowledge what they are seeing. A person who has no clue what Abraham Lincoln looks like will have no understand of what their eyes are viewing. This requires prior knowledge from a person, gained through personal experience using their eyes. Although it is simply an analogy, this type of idea was what gave Kant the principle of Synthetic a prior. Kant’s revolution changed our conception of reality, our conception of knowledge, and most importantly, our concept of ourselves. I personally believe that Kant gave philosophers a definitive solution to how the mind and our reality interact. He gave philosophers a renewed ideal of certainty, for he argued that we can be certain of the rules of our own experience. I think Kant says it best when he says, â€Å"reality is the world of our experience, as we constitute it through the concepts of our understanding† (Kant 232) Grisell 4 Work Cited Higgins, Kathleen M. , and Clancy Martin. â€Å"Knowledge; Kant’s Revolution. † Introducing Philosophy. By Robert C. Solomon. 10th ed. New York: Oxford UP, 2012. 230-33. Print. LaFave, Sandra. â€Å"Kant: The â€Å"Copernican Revolution† in Philosophy. † Kant: The â€Å"Copernican Revolution† in Philosophy. N. p. , n. d. Web. 02 Nov. 2012. Fehir, Aaron. â€Å"Hume’s Fork and the Problem of Causality. † Lecture.

Reconstruction DBQ Essay

The era of Reconstruction in the 1870s in both the North and South experienced battle for equality for men freed by the 13th Amendment. America was on the brink of recreating the American government, showing genuine signs of a better and brighter future for the African American population. Economic and political practices limited the liberties of black men. Vicious hate groups struck fear unto those who supported the integration of freedmen. The political realm during the time saw a regression of pro-equality emotions in both the Union and in the South. In spite of the promising hope for African Americans that surfaced in 1876, political, economic, and social aspects laced throughout the American government altered the potential for the assurance of equal rights for freedmen. The South exhibited extreme disdain for freed African-American men and women. Restrictions were placed on freedmen in order to hinder their success in a recently freed nation. These laws, often called â€Å"Black Codes†, prohibited the freedman from practicing basic rights. In Opelousas, Louisiana, black men and women were not allowed to live in town, go into town, or hold public meetings in town, and they were required to be â€Å"in the service of some white person, or former owner† (Document A). Enacted immediately after the Civil War, these laws suppressed the equal rights that freedmen were supposed to have. These laws were put into effect by state governments, and they desperately called for interference by the federal government that would not come as soon as it should have. In addition to the Black Codes, sharecropping in the south forced freedmen into an endless cycle of labor and death. This â€Å"cycle of poverty† received land, in turn for promising t he landowner half the crop. At the end of the harvesting cycle, after the sharecropper has given half the crop to the landowner, the sharecropper owes more than he has earned, and the in-debt sharecropper must remain in service next year for the owner (Document B). By 1870, sharecropping was the dominant means by which African Americans could gain access to land in the South, but the southern landowners made it so that the sharecroppers would forever remain owing money to the owner. These limitations placed on the freedmen did not allow them to practice their newfound freedom. Groups of previously Confederate southern men sought out those who condoned the recognition of equality for all races. In a specific account, a white, Northern soldier by the name of Albion Tourgee alerted the North Carolinian Republican Senator of a murder of a man murder by the Ku Klux Klan. This murder was the murder of an honest Republican man, and his support for equality for freedmen got him killed (Document C). This murder acted as a precedent for Tourgee, showing him and any other person that defied the ideals of the KKK would not be tolerated. The KKK wished to abolish any racial toleration in society, and their efforts successfully made the Union members fearful of what they were capable of. In another account, a freed slave was kidnapped by the KKK and beaten mercilessly because he refused to allow a white man to take his place in the legislature. The slave explained that the members of the Klan were in fact first-class men who would be expected to abide by higher morals. Abram Colby, the slave, states â€Å"no man can make a free speech in my country†¦ it can not be done anywhere in Georgia† (Document D). There is a clear violation of rights that all men in United States are given. White men found it necessary to gang up on the innocent black population and let it be known that the participation of freedmen in government would not be tolerated. This example set by the KKK for the government portrayed the lack of support of equality in America. The election of 1876 shaped the future of Reconstruction in the United States. In the election, electoral votes were disputed over, and the Electoral Commission was formed. The argued-over states of Florida, Louisiana, Oregon, and South Carolina saw accusations of fraud in the elections. Republicans dominated electoral commissions and they were able to throw out enough votes to allow Hayes to win (Document F). Despite the win for Democrat Samuel J. Tilden in terms of popular vote, Republican Rutherford B. Hayes ended up winning the election, thus crushing any chance of permanent Reconstruction for the nation. The Compromise of 1877 granted Hayes the presidency, and he removed all Federal soldiers from the South, ensuring success for all-white governments. The once promising future of Reconstruction was officially dismissed due to this election, and racial equality became a forgotten cause. Despite the potential that the United States saw for a Reconstruction of the way of living in the country, key events catalyzed the digression of thoughts of equality in the 1870s. Democrats were steadily regaining control of the South, as the already-weak Republican presence in region only became weaker as northerners lost interest in Reconstruction. The Depression of 1873, along with continued pressure from the Ku Klux Klan, drove most white Unionists, carpetbaggers, and â€Å"scalawags† out of the South by the mid-1870s, leaving blacks alone to fight for radical legislation. By the end of the decade, the fight was over, and equality for freedmen remained an unsolved matter.

Response Paper 4 Coursework Example | Topics and Well Written Essays - 500 words

Response Paper 4 - Coursework Example Therefore, the absence of such actions would deter the continuity of the positive behavior, or lower the capacity by which the actions are conducted. Skinner argues that reinforced behavior tends to be repeated as reinforcement strengthens an individual to continue the behavior (Skinner, 1938). In my childhood years, I did not enjoy participating in physical activities in school and at home with my peers. My lifestyle that caregivers reinforced strengthened this behavior. I was brought up as an only child, and was never permitted to interact with other children. Consequently, I spent most of my time indoors, in front of the television set. This made me an introvert, and one who could not engage actively with peers. I loved loneliness, as I did not have any company to keep me socially active. Therefore, when I joined school, I preferred to be alone, instead of seeking the company of my mates as I had become conditioned to a private life. However, things changed when I joined high school. My physical education teacher kept on encouraging me to participate in physical activities. He appreciated the slightest effort that I made, and affirmed me when I failed to perform as expected. These positive reinforcers helped me change my behavior from an antisocial being to a social being. Consequent to these, as I aspire to become a physical education teacher, I must learn how to reinforce positively the behavior of regular exercise in my students. A substantial number of students do not enjoy engaging in physical activities. They prefer to sit back, and not exercise their bodies, due to a number of reasons. Some of them could be overweight, while others lack the skills to socialize with their peers, hence making them uncomfortable with exercises that require teamwork. More to these, others could lack the necessary skills involved, leading to a low

Agricultural Climate Adaptation Plan Essay Example | Topics and Well Written Essays - 2000 words

Agricultural Climate Adaptation Plan - Essay Example A climate change adaptation plan needs a set of responses that will highly improve rice production despite the changing climatic conditions rather than just maintaining the existing level of production. In rice production, adaptation to climate change is quite complex, and it is essential for it to entail a range of social, economic and environmental factors. It must also entail technological and financial constituents that are creative. This may include: improved awareness and application of indigenous knowledge and managing strategies. Climate change and global warming have negative impacts on rice production. Typhoons are a current occurrence in Luzon Island cause damages to the crops which in turn minimizes crop yields, cause destruction to forests; forests are responsible for maintaining water table balance, cause an increase in the cost of the rice transportation and affects access to water. Rainfall shortages and the long dry spells in the area make farmers rely more on irrigation that is quite expensive and cause rice paddies to have very little water because of high vapor transpiration. Floods in the area make the islands water sources to be saline which in turn results to degradation of cultivated land by making the soil saline and damages crops and cause yields to decrease. It is imperative for adaptation strategies to be employed. These include Biophysical, economic and socio-cultural adaptation strategies (Chen et al. 28). Adaptation process involves strategic, incremental and transformational adaptatio n. According to the IPCC Fifth Assessment Report, transformational adaptation results to changing of the basic features of the system while responding to climate change and its impacts Incremental adaptation is considered to be developing of activities and behaviors that are present downsize the losses or ameliorate the benefits that are as a result of natural climate shift and extreme events. One of the adaptation responses would be a

Reflection paper about the annishnaabe people Research - 3

Reflection about the annishnaabe people - Research Paper Example Each tribe has its own medicine wheel. The Ojibway believe that their medicine wheel offers them direction in life. In the same way, the wheel of medicine is a life-cycle that represents the natural cycles of life from delivery, to growth, to demise, and even regeneration. The wheel of medicine not only includes the Ojibway people, but also the nations of the earth. The four cycles are viewed in a clockwise manner. North is at the top, East to the right, South at the bottom, and West on the left of the viewer. Even though the wheel has neither the beginning nor the end, it is crucial to enter the wheel from the South and proceed in a clockwise direction. At the centre is the Creator and is also the Medicine Wheel itself. We begin from the East because it is where life starts and everything starts to come alive from people, vegetation, and seasons among others. The medicine wheel comprises of the following (Lawson, McDowell and Thomson 56-57): West – Sage; it cleans the air, its smoke can also be utilized to cleanse one from spirits, help one to observe, feel, and taste things effectively. Besides, the tea made from sage is beneficial for the throat. Sage can also be used to provide direction when one

Media Communication and Culture Essay Example | Topics and Well Written Essays - 500 words

Media Communication and Culture - Essay Example The industry has had its fair share of troubles and triumphs. Being cyclical in nature, there is no primary framework for success because demand and strategies alter through Economic conditions. Industry analysts contend that the most favorable barometer for the industry is Gross Domestic Product (GDP). The basis of the argument is that downturns within the industry coincide with economic recessions. As technology advances and as the price of technology seems to keep escalating, communication media find ways to create game changing, revolutionary and cost-effective techniques. Media in turn look for ways to satisfy customer demands and to create competitive pricing options for commercial purposes. In other words, it is the demand of media and their strategies that create the competitive structure in which they develop their products. Needless to say, media still conduct their own market research through consolidating with their customers to find the best products to develop for the best solution. According to marketing and advertising rules and guidelines, consumers always impress upon the advertisements they see.

Israeli and Palestinian Term Paper Example | Topics and Well Written Essays - 1750 words

Israeli and Palestinian - Term Paper Example The government of Israel has become so strict about the publication of news regarding this conflict because it is spelt out in the constitution. In fact, according to the Israeli government, journalists are free to handle any topic rather than those that touch on national security and can be able to compromise it by insisting the people and promoting violence. On the other hand, the media freedom in Palestine is better than that in Israel. The Palestinians are free to cover much information about this conflict and avail to their audience. Although it is a matter of national interest, the government has appreciated that there is a craving demand for news about this war (Vipond, 2000). Hence, unlike in Israel, the Palestinian journalists are not put under strict censorship and restrictions (Jonathon & Karolides, 2009). Thus, they can adequately inform the people about the war without many restrictions. Mass media involve many different media technologies that reach large audience through mass communication. The media technology where communication is effected varies; broadcast media transmit information electronically and they include television, recorded music, film and radio. Print media employs the use of materials to distribute information, and includes books, magazines, newspapers, pamphlets and comics. Outdoor media transmits information through signs, placards and billboards (Lorimer & Patty, 2004). The digital media entails mass mobile and internet communication. Internet media has many services; for example websites, social networks, internet television and radio. Companies that control these media technologies are also referred to as mass media; for example publishing houses, television stations, social networks and radio stations. Glocalization involves adaptation of a given service or product uniquely to a given culture,