Prestcom

Anna AvdeykoCommunication Among CulturesVeronika ZavrelovaJan 7, 2008PRESTCOM AnalysisCultural Analysis of the Czech RepublicIn today?s sparing purlieu, world-wide camber line has its own advantages and disadvantages. When expanding business oversees, companies have to be apprised of social, heathenish, legal, economic, political and technological factors. Before launching a overlap into a foreign market, the company has to observe and acknowledge proper(postnominal) differences in that token market and its of import target audiences. Upon accomplishment of heathen digest the company should design its market strategies in a sort that suits foreign market?s involve and wants. This piece of music get out discuss the economic environment and ethnical climate for the Czech Republic, in order to find issue possible economic and/or social barriers before go-ahead new Russian based tea shop prerogative in Prague. The main purpose of this analytic thinking is to recogn ize and crystallize the risks related to cultural/economic differences. The interest analysis of cultural differences will be based on concept of Hosfsted?s cultural dimensions. Hofsted cultural dimension identifies four different levels that open fire be used to describe national cultures. The concept includes following levels, exponent blank, Individualism versus Collectivism, Masculinity versus Femininity, Uncertainty Avoidance. Apart from cultural differences the paper will also focus on plan analysis of political, economic, and regulatory policies concerning business environment in the Czech Republic. The counterbalance dimension in Hofstede theory is power surpass which ?measures the tip to which the unequal distribution of power in organizations and institutions is genuine? (Heuhemer, genus Silvia et al). According to Hofstede cultural dimension the Power Distance mightiness for the Czech Republic is 35, which suggest that is a set about(predicate) power count ry (Greert Hofsted Cultural Dimensions). Rus! sian work values, on the other hand, characterised by high Power Distance. This suggests that Russians have higier take in profit margin toward inequalities in the work place environment (Ardichvili, Alexander). Thus, running business in... If you want to get a undecomposed essay, order it on our website: OrderCustomPaper.com

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