Customer value and Services

Questions:1. What is a product and how potful product planners build guest set?2. lean and describe the four types of consumer products. Provide an ensample of each. 3. Name and describe the four special characteristic of run. How do services offered by a hair salon protest from those offered by an auto-parts store regarding these characteristics?Answers:1. Product defined as anything that can be offered to a mart fundament for attention, acquisitions, use, or consumption that susceptibility satisfy a want or select. Product is a key a element in the overall market offering. Marketing ?mix planning begins with building an offering that brings reverence for to nodes. This offering becomes the basis upon which the company builds profitable node relationships. A company?s market offering often includes bitstock tangible goods and services. At one extreme, the offer may work are pure tangible goods, such as soap, toothpaste, or salt ? no services accompany the product . At the other than extreme are pure services, for which the offer consist earlier of a service. Example includes a doctor?s exams or financial services. Between of two extremes, however, umpteen goods and services combination are possible. Today, as products and services become more commoditized, numerous companies are moving to a level in creating care for of their customers.

To differentiate their offers, beyond simply making products and delivering services, they are creating and managing customer experiences with their company or brands. 2. Consumer products and services are bought by function consumers for perso nal consumption:a) Convenience products: are! consumer products and services that customers commonly buy frequently, immediately, and with a minimum of comparison and buying effort. Examples, includes prevail detergent, candy, magazines, and fast food. Convenience products are usually low priced, and marketers situate them in many locations to make them readily available when customers motivating them. b) Shopping products:... If you want to get a full essay, family line it on our website: OrderCustomPaper.com

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