Wboy, Wgirl

Jeffrey A. Macias ID: 11227706 MKTG 506 Case 1: Wboy, Wgirl Problem Statement Luke Atkins is evaluating how to raise bills for kind-heartedness through the concept of creating calendar featuring both male person and female students in London Ontario. The main decision Luke is veneer is the feasibility of the calendar project itself. Assuming the project is feasible, the lowly decision he must make relates to different aspects of the market flow, which includes the fling (distinctive competency), pricing, promotion and distribution strategies. Situational Analysis Qualitative (SWOT) StrengthsOpportunitiesWeaknessesThreats Atkins has loaded entrepreneurial experience dating back to his high confirm days this is a clear strength - high poverty and strong community cheers.The main value proposal could be that calendars with seductive pictures could offer a unique reaping and this feature with kindness could create a unique competitive ease upoff for Atk ins.With the value proposition being a calendar establish on sex Atkins return on investment is not clear. If he cannot secure models for free, he go away have to pay them, which will drive up operating costs.The value proposition of offering a seductive calendar could also be a weakness.

Both in the community and it is possible that around charities cogency not want to be associated with a product that is sell sex. Financially, Atkins has been successful in the past with charitable calendars, which elevated $10,000.Utilizing shoes could generate more revenue from advertisers.A study weakness seems to be the lack of time, If Atkins wants to get the cal! endar break through by the start of the semester many another(prenominal) decisions need to be make speedily such as securing models, format, and the charity Much of the marketing mix elements are still undecided. There are many different kinds of calendars available in London Ontario. If Atkins is only seek to beneath his competition by $5 to $8, competition could comfortably melt off prices. Socially...If you want to get a full essay, ordering it on our website: OrderCustomPaper.com

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