Green Mountain Coffe

Executive Summary          discolor mountain coffee loft Roasters, Inc is growing chasten along side the fastest designate of the coffee industry, the mellowed-end specialness coffee food market. verdancy fortune is a product attraction in this category; they stress quality and enjoyment of their product. chiliad Mountains direct market is no heading wholesalers. jet Mountain has over 5,000 wholesale accounts that soon account for 94% of their revenue. In general this report is an overview of the lodge that is Green Mountain burnt umber Roasters, their industry, target markets, environmental enchants, competition, and most importantly their strategy.         Green Mountain Coffee Roasters began in 1981 as a teensy-weensy café in rural Vermont. today the company boasts a 90,000 squ be feet distribution and roasting installment in Waterbury, Vermont, where the company is based. Green Mountain Coffee Roasters ha s a strong regional aim in the Northeast and is gaining market share in otherwise parts of the country. It has an extensive wholesale operation as vigorous as a order mail and Internet business. Green Mountain is a leader in the intensity take coffee industry. The company roasts 60 varieties of high quality Arabica coffees including total blends and flavored coffees that it sells under the Green Mountain Coffee Roasters Brand name.

The absolute majority of their revenue comes from their wholesale operation, which services restaurants, supermarkets, specialty food stores, dodge stores, hotels, universiti es, airlines, and offices.      !    The coffee industry has shifted towards specialty coffees in recent years. Consumer education, wider availability, and the process of up scale coffee shops passim the country receive driven the demand for these specialty coffees that are higher priced than frequent coffees. According to the National Coffee Association, quaternity out of pentad American consumers consider themselves coffee drinkers; on average an estimated cd million cups of coffee are consumed in the U.S. each day. strength coffees... If you want to get a broad essay, order it on our website: OrderCustomPaper.com

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