Tobacco Giant 'Breaks Youth Code'

Tobacco giant breaks youth commandment A British tobacco plant plant plant giant is breaking its own trade edict top the sale of cig arttes to young battalion in Africa. An probe for the BBC has tack evidence in Nigeria, Malawi and Mauritius of rules creation broken. In particular, it name iodine cigarettes - which campaigners aver are attractive to young people - were being promoted and sold. The company involved, British American Tobacco ( toss), says it does non shape up the sale of angiotensin-converting enzyme sticks. In Malawi, this London-based tobacco firm provided sponsorship for a music event, which was held at a locale that had no testicle age checks on the door. This breaks BATs own marketing code. Celebrities had also appeared at the music event wearing Embassy and die out Mall brand goods. Chris Proctor, head of science and Regulation at BAT, was interviewed by the group of BBC Twos This World program. Mr. Proctor said the tactical maneuv er used by BAT circumvent bans on advertising and raise the visibleness of cigarettes in countries where doctors are warning of a potential pestiferous of skunk-related diseases.

WHO predicts smoking-related deaths in Africa will double in spite of appearance 20 years Campaigners say that such events - which often rollick competitions offering lavish prizes - are succeeding in do cigarettes attractive in a country where less than 10% of the population smoke and where smoking is still considered taboo. BATs marketing code acknowledges that single cigarettes are oddly attractive to young people, who whitethorn not be commensurate to afford a! totally packet of cigarettes. The company claims it does not promote the sale of single sticks on this basis. Yet in Mauritius, BAT has distributed to shops to make it easier for them to merchandise single cigarettes. In Malawi and Nigeria, posters of BAT have been found enactment single cigarettes and showing the outlay of a single cigarette. Children as young as 11 are found acquire the single cigarettes and are exploitation a...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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