Case Study Of Qatar Diar Commerce Essay

Case Study Of Qatar Diar Commerce EssayThe true e responsibility effort is a development process that involves establishment of objective estate in prep bed land by individual, political relation or developers. In this work Qatar was chosen as the country and Qatar Diar as the rattling estate family.To support growing economy of Qatar with an eye to manage Qatars actu entirelyy estate development priorities Qatar Diar was realized in the year 2005 by Qatar investiture Authority (QIA) which is the autonomous wealth fund of Qatar state. Northwest of Doha and on the coast of Arabian Gulf Qatar Diars headqu tricker is located. It started with $1bn capital. Its main concern was investment funds in real estate and community based fore checks. Since the start the comp some(prenominal) has worked on its portfolio which is worth $60bn estimated through its planetary investments.Vision and MissionQatar Diars vision is to be the finest real estate telephoner in the world by valuing consumer imagination, cultural values and inspiring relations. Companys vision statement is so far world honest with its vision. It has since its incorporation contracted on luxurious ventures.Despite the situation that Qatar hasnt seen booming real estate bubble like its neighbour UAE Qatar Diar has provided with polished opportunity to re stick in Qatar in the real estate market.Mission of Qatar Diar is to reform quality of life of Qatars people and in places they impart make believe project by cr tireing distinguished sniffy development projects by valuing top industry standards.Since the beginning the company has worked on the standard of its developments and it is evident from the projects they cook do so far. More discussion on that entrust be in the next sectionalisation.Projects of Qatar DiarIn a short span of m Qatar Diar has managed to realize a global portfolio of real estate projects. At present the company has projects in Qatar and GCC, Asia, Europe, The Americas and Africa.Companys first project was Lusail City which was launched in December 2005 and accreditedly it gained momentum. It wasnt long when Qatar Diars innovative outlook started gaining praise for its work. This city is progressively equanimous which is the largest unmarriedton real estate development under(a)taken in state of Qatar.Although the project hasnt realised yet but Lusail bring forth already created buzz about Qatars grand scale vision on next generation of developments. Qatar Diar already has sour synonymous to quality. Lusail Real Estate Development Company started its journey in September 2008 to ope array the expansion, construction and other development operations in legendary Lusail City Development.In 2009 November under Qatar Diars flagship Qatar Rail appearances Development Company was established which was of signifi keistert value for its portfolio. This company brought Qatars vision of creating a fully coordinated national prepargon pro fits and this regions first ever integrated railroad line system into reality.In par every(prenominal)el with its developments in Qatar, Qatar Diar has always been committed to commission on foreign market simultaneous to domestic market. Not sole(prenominal) life of Qatars people was moved(p) by Qatar Diar but similarly it has touched million people through its worldwide development ventures. As of instantaneously it is now one of the most famous, trustworthy, respected real estate company. It has break possible because of its continuous commitment to quality service, developing communities with state of the art innovative designs, worthy partnerships and trademark sustainability promise.In January 2012 report released by Qatar Diar it has US $4 billion capital with currently undergoing 49 projects solely in Qatar related to development and planning. Also they have projects in 29 countries all around the world which combined corporation be valued at US $35 billion.Strategi c Business Management and Planning gumshoeEvery line operates in micro and macro purlieu. To be roaring in this agonistical age every vocation have to have scheme for its operations whether its company worry or marketing its results. For a company like Qatar Diar it has greater responsibility towards its wider stakeholders. For the purpose of this study focus will be given on two widely utilize strategic tools. mug up AnalysisPESTEL AnalysisSWOT Analysis of Qatar DiarSWOT which stands as an abbreviation of Strength, Weakness, Opportunities and Threats is a widely utilise tool to abbreviation an geological formations current standing in the backing environment.It also looks into the future considering current competitions. This is a comprehensive planning tool where internally it focuses on military postures and flunkes of an formation at current state and looks into external impress factors in forms of opportunities and banes (Sadler, 2003).http//www.lindsay-sherw in.co.uk/guide_managing_change/images/01_swot_1.gif formula SWOT to Business Strategy (Sadler, 2003)From both external and internal idea Confrontational questions argon generated.For every single Opportunity which strength atom can assist the company to take advantage of the opportunity and which weakness can form a barrier to do so.For every single Threat which strength factor can select to compete with the threat and which weakness can bound the company not to do so. sp ar- cadence activity SWOT analysis examines Qatar Diars Strengths, Weaknesses, Opportunities and Threats considering its present scenarios.StrengthsStrengths of a business are all the positive elements that it do exceptionally well and generally are under its control. The strengths of a company gives it competitive edge everyplace other business competitors. Often a company will emphasis on its strengths to devil to impudent dimensions. Below is a list of strengths for Qatar Diar.Having associations with other robust and common businesses around the globe is a major advantageous point for Qatar Diar as it helps bring in tonic clients and make business more operative. Qatari Diar since beginning have formed pixilated alliances in form of sound out ventures with construction and management firms. In 2008 it signed contracts with Ger umteens Hochtief in 2009 signed agreement with Germanys Deutsche Bahn to form the Qatar Railways Development Committee (QRDC). Under this committee, the Qatar Railways Company manages the expansion of Qatars $35bn rail system. In 2010 it joined with Frances Vinci Construction.Being a market leader, as Qatar Diar is, is samara to their success as it increases status, revenue and market share. Under Qatar Diar in that location are several key real estate development is ongoing which gives Qatar Diar supernumerary advantage.Innovation is a vital component of Qatar Diars overall accomplishment, as this retains them way above the other real estate compa nies.Riding spicy in the niche market in Real Estate industry has helped pressurise Qatar Diar and raised reputation and turnover. It has so far focused on high end luxurious projects.Not only they have ambitious projects in Qatar but also in several other countries with high visibleness construction work in primitive locations. The US $1bn expansion of Londons historical Chelsea Barracks is one such instance.The establishments developed by Qatar Diar are sustainable modern, importation this high valued clients will return to Qatar Diar for future projects.Qatar Diars marketing strategy has proven efficiency. Which helped the company to raise profiles and profits and standing out as a major strength not only in disjuncture region but in the world.Qatar Diars innovation keeps it a leader in Real Estate as it is frequently implementing new proprietary engineering science and design.Experienced employees are key to the success of Qatar Diar helping to drive them in advance wit h skill and knowledge. For example in March 2012 Qatar Diar appointed thirteen international right organisations to Qatari Diars six reasoned boards.High quality machinery used in sites, experienced staff, offices and equipment guarantee the job is done to the utmost standard, and is a strength of Qatar Diar.Qatar Diar has a widespread client base, which is a key strength regarding profit. Qatar Diar is spread in all over the globe in prime locations.Being financially strong helps Qatar Diar deal with any problems, ride any dip in profits and out perform their rivals. Qatar Diar has state plunk for which helps them to stay strong in volatile market.Qatar Diar has emerged as a strong brand which is an essential strength. Qatar Diars international operations establishes its authority over the business.2012 military man Cup will be held in Qatar. Before then the company will have some of their high profile projects finished which will enable them to capitalize the event.WeaknessesW eaknesses of a corporation are things that should be meliorate for a better result which are under their control. Weaknesses puts a business behind its competitors and create barrier to achieve its tar bring down. This section will present core weaknesses of Qatar DiarGlobal economic crisis will have an adverse impact on the sales of high end products. As more and more people are trying to hold their money in estimable investments. Qatar is yet not as promising as UAE which is first tasting among many client.Legal issues that buyers may face for the developments is still an issue for Qatar Diar as this creates barrier for potential customers.OpportunitiesOpportunities are external deviations, drifts or desires that could improve the business or organisations strategic positioning, or which could be of a benefit to them. This section will summarize opportunities that Qatar Diar currently have.Qatar Diar desexualises direct backing from Qatar Government which allows them to have additional support when they go overseas or even inside the country with grants and prosperous policies.Sudden change or adaptation of technology could give Qatar Diar an opportunity to strengthen future success. Use of hearty media network to promote its products to target markets may open new windows for them.Qatar Diar is in serious monetary position, which is an opportunity for them to explore in terms of investment in new developments.Qatar Diar has the opportunity to enter niche market with their ever favourable government support to maintain leading position and therefore avoid financial performance.Grasping the opportunity to magnify the customer base is something Qatar Diar can aim for, either geographically or through new products. Qatar Diar has cerebrate to take its innovative developments to other countries in coming time.Qatar Diar can also explore takeover and merger opportunities could be explored for Qatar Diar and which later can be used to acquire new custo mers, new resources and enter new markets.ThreatsThreats are reasons which may confine, harm or put domain of a functions of the business or organisation at jeopardy. They are factors which are external of the companys control. Being conscious of the threats and being able to prepare for them makes this section valuable when considering contingency plans and strategies. This section will outline main threats Qatar Diar is currently facing.Consumer lifestyle changes could lead to less(prenominal) of a demand for Qatar Diar products/services.A slow economy or financial slowness could have a major impact on Qatar Diar business and profits. ascending costs could be a major downfall for Qatar Diar as it would eat into profit.PESTEL analysis of Qatar DiarIn the macro environment there are many factor that affects decision making process of organisation. Changes can come in form of law change, trade barrier, impose of tax, demographic change on with government policy changes. These all a re changes in the macro environment (Bennett, 2002). We can use PESTEL model to assess and analyse most of these factors. This exhibition differentiates betweenPolitical factors. These factors denotes various government policy for example the gunpoint of involvement in the economy. Which products and services the government wants to promote? Which areas will discover subsidy? Political factors can have tremendous impact on numerous important areas of business. It will determine how healthy the nation is and in terms of infrastructure how inviolable it is i.e. road and rail network end-to-end the nation.Economic factors. Economic factors includes but not limits to purchase interest rates, tax income charges, slow or high economic proceeds, inflation and exchange rates. To deduce how it might affect a business with high impact lets see the example higher interest rates might discourage investment since it costs extra to borrow a strong currency may make exporting more problemat ic because it may increase the expense in terms of foreign currency inflation may alter higher wage demands from employees and increase costs higher national income growth may boost demand for a firms products neighborly factors. Changes in social tendencies can do work on the demand for a firms products and the accessibility and facility of persons to work. In Qatar Diar most of the workers are from different countries. If they cannot offer a competitive salary with other benefits there might be issue with purpose right people. Also in 10 years time there will be Fifa 2022 World Cup in Qatar this might mean there will be additional interest for people to get involved and invest in properties.Technological factors new technologies generate new products and new procedures. Social networking, online shopping, online booking and computer aided design are all developments to the way we do business as a essence of improved technology. Technology can lessen costs, improve quality a nd lead to innovation. These expansions can help customers as well as the groups providing the products. Qatar Diar has access to current technologies in their work bases which helps them to minimize cost and maximize opportunities.Environmental factors environmental factors comprise the climate and environmental changes. Tourism industry can get hugely affected by temperature change or issues like changed climate. referable to global warming slowly there is significant environmental cognisance which indicates that it is not a problem of a region. Qatar Diar also has implications of environmental factors. sustainable growth will mean that there will be less scope for doing non-environmental friendly tasks. The recent trend of being more environmental friendly is something Qatar Diar can work on to build up oppose or similar movements which will be beneficiary for the business.Legal factors These factors are significant for a business in terms of the geographical area where they are based on. For example discriminations on the basis of age, sex, religion can have huge adverse impact on a businesss operation. following(a) laws of different country is also important as most of the time they does vary geographically. Also lawsuits can cost a company fortune. So having sound legal advisors are a must. Qatar Diar has an experienced panel of legal advisors to assist them with development planning.Different categories of law that has direct relation with Qatar Diar includesconsumer laws these are intended to guard customers against biased practices such as ambiguous descriptions of the productcompetition laws these are designed at protecting trivial firms against onerousness by larger firms and safeguarding customers are not exploited by firms with monopoly influenceemployment laws these cover parts such as dismissal, sacking, working hours and tokenish wages. They aim to defend employees against the misuse of power by bosseshealth and gumshoe legislation thes e laws are aimed at guaranteeing the workplace is as safe as is sensibly practical. This legislation covers important issues such as training, accident report and other provision for safety equipment.Classic PESTEL features to ponder comprise component partCould includePoliticale.g. Qatar government involvement in real state policies, investment agendaEconomice.g. inflation, credit crisis, national debt, exchange rates.Sociale.g. view towards certain products, demographic characteristics, incomeTechnologicale.g. technological advancement, new ICT product, social networking, new product development by using new technology, rate of technological obsolescenceEnvironmentale.g. global warming, climate change, natural disasters and other environmental issuesLegale.g. laws that company is abide by. competition law, health and safety, employment lawHowever, it is significant not to just list PESTEL factors as this does not in itself tell very much. What business strategic management team neediness to do is to work out which of the many listed factors may change. For example as a government holding company Qatar Diar will more or less have favourable policies from the government. Problem will arise when it goes to a different geographic location. Qatar Diar has a global portfolio that makes it challenging to take into devotion all the wider aspects of all its development activities.In order to assess a big company like Qatar Diar it will be a good idea to distinguish between factors in terms of local, national and global (Drummond,2001).For example, we can evaluate Qatar Diars PESTEL factors asLocal factors such as innovation a government project and its approval.National factors such as government law regarding recruiting people for the construction.Global factors such as entering into new market zones and its impact on business.ConclusionThis paper has looked into Qatar Diars business management from a strategic point of view. It is not long since the business wa s established. acquiring world recognition in such a short time is really uncommon in todays world. Qatar Diar has proved how innovative approach in real estate industry can shape its future. Strategically, Qatar Diar has been lucky to have state support throughout its operation. Thanks to its joint ventures it has seen its growth over 29 countries. In coming years Qatar Diar will reach to its billhook and probably 2022 will be a milestone year for Qatar Diar.