Consumption and Mass Media Worksheet Essay

1. Respond to all questions with academic paragraphs of at least 50 words. State your point of view and explain it thoroughly. What is bold breathing in? How does palpable consumption influence purchasing decisions? Think about a expensive item that you have bought or would like to barter for. To what extent does conspicuous consumption require your decision? blazing consumption is the feeling of sullying supererogatory expensive products and services to show off and impress the wealth of the individual. Conspicuous consumption is a tool used to get masses to by progress to brand items and lavish items to flaunt. Conspicuous consumption influences the purchasing decisions of individuals by creating the idea that high expense items argon harder to afford and the studyity of wad want to buy the high expense items hardly they fanny non afford the item. at one time the high expense items be purchased the individual has the power to flaunt the item to others or show off t he item to people who do non have the same item or cannot afford the same item. When I purchase an item I do not let conspicuous consumption mask my decision to an extent. I like to purchase items that atomic number 18 not as touristy by other individuals, particular women. When I buy turn I like to have unique clothes that other women would not purchase because of the uniqueness. What is conspicuous vacant time? Examples of conspicuous leisure atomic number 18 abundant on television set. In what ways argon leisure activities informed by social and economic class? let an casing of a popular leisure action mechanism. What assumptions can you make about the participants of the activity? Conspicuous leisure is the visible leisure with the intent of displaying social side and wealth of the individual. A prime example of conspicuous leisure is the television show The Housewives of Orange County. These women showcase the expensive items and lavish lives they live. The majorit y of the women do not work and they are stay at home wives and a few have their make business and make their own bills. integrity example of a leisure activity is when the women and their families go to the Hamptons for the kick the bucket time. These individuals own a home or rent a home to top the summer in the Hamptons. M each of these families gasify to the Hamptons in their own confidential jet. The leisure activity explained above showcases the social and economic class of these individuals. The individuals that come to in the television show are high class citizens. The participants combat-ready in the activity can afford to have own much than one home and these individuals can afford to come about the entire summer time in the Hamptons. These individuals use a private jet to fly to the Hampton destination. People in the high class society individuals can entirely afford to fly on a private jet. Define the fixate globalization. What effect does globalization ha ve on popular purification? depict an example of how American popular culture has influenced other countries, or how the joined States has imported popular culture from other countries. Globalization is defined as extending, sharing, and developing of culture, communications, technology, material items, and food to other or all split of the world. touristed culture has the power to globalize throughout the entire world. Popular culture is shared among numerous individuals from different parts of the world. Popular culture allows the sharing of objects and ideas. People can share nurture or images and people can develop their own ideas based on the shared teaching or images, such as fashion and clothes.Fashion is a major trend that is not only popular present in the U.S. only all overseas too. Many fashion companies like Forever 21 are taking popular fashion pieces and trends from overseas, such as Paris and France and conniving these trends for the American people. Foreve r 21 is taking European agency and transcending the style to the American people at a affordable set. More and much designer stores, such as Chanel and Dior are becoming increasingly popular here in the United States. These designers are branching their go with here to the U.S. because these designers are seeing how popular fashion has become and the brand name is what the American people want and willing pay to have.2. Choose an advert. break the ad for its media message. Answer the following questions based on that ad. Who created the media message? wherefore?Kohls Department Store created the ad. The lodge is advertising to their clients to guide specie on their products and suck up a voucher for expense a authentic summate of bills. For every $50 sawhorses spent, customers get a $10 voucher. Who is the think audience? What do you know about the intended audienceage, washout, ethnicity, gender, socioeconomic background, hobbies, profession? The intended audien ce is geared to people who buy items in bulk and spends lots of money. This ad is intended to get people to spend as much money as they can because for every $50 long horses spend they will receive a $10 dollar coupon. If a customer spends $153 the customer will get a $30 dollar coupon that can be spent on anything in the store. The advertisement is not intended at any age or race but the ad is intended for women. Kohls products and the shopping experience the company focuses on is SHE. She is the working women, housewife that is on the go. She wants to find affordable uniform at a great price and can get in and out of the store without any inconsistencies. The ad does focus on those who can afford the products sold at Kohls and who is able to spend the kernel advertised to receive a coupon. What type of lifestyle is presented? Is it realistic? why or why not? The lifestyle presented is unrealistic. I work for Kohls and this type of advertisement is a great career move for the c ompany but an addiction for customers. The Kohls cash is a mental tarnish that toys with customers. Customers go crazy for Kohls cash. The majority of customers are spending so much money to get a $10 coupon. People do not realize they have to spend money in tack to get a coupon. This is unrealistic because people are spending their money on things they do not need or they are over spending. This is how people become addicted to shopping and addicted to shopping at Kohls. I see the same person either everyday or every other day in the store each week. The ad presents a materialistic lifestyle because people are willing to by materialistic items and spend money in vagabond to gain from it. What is the school text, scripted or in another form, of the message? What do you see and key written or spoken words, photos, drawings, logos, design, music, sounds, and so on? The coupon resembles a dollar bill. The coupon is the color green like money and had uninfected writing on the coup on. The coupon has big bold letters stating Kohls immediate payment with the dates below the name of the coupon, which states when the coupon starts and when the coupon ends. What is the hidden text? What is unstated or implied in the message? The coupon states for every $50 dollars spent the customer will receive a $10 dollar coupon. The text that is hidden in the coupon does not accurately furbish up that if the customer goes over the $50 dollar limit the coupon will increase by $10 dollars. The unstated message for the coupon includes the tax. The customer must actually spend $53 dollars in order to receive the coupon because the coupon is only redeemable before taxes not by and by taxes. What time values are expressed?The coupon expresses high quality vales that Kohls gives to their customers. In todays economy people cannot afford many things the way they used to including clothing. The prices of clothing, has increased and people want to save money. The coupon gives cust omers the expression of saving and receiving. Customers can receiving a free coupon for spending a certain amount in the store. The customer can utilize the coupon to anything in the store. The customer is not limited to certain purchases when employ the coupon but Kohls is putting their customers first and establishing a YES WE advise environment for the customers. What groups of people are empowered in this message? What groups are disempowered? How so? Everyone willing to spend $50 dollars or more are empowered by this message. The message alone gives empowerment to customers because customers are benefiting from their spending.Those who are disempowered are the people who do not spend or do not want to spend the amount required to receive the coupon. distributively individual spending the amount feels empowerment because they are able to buy anything in the store to receive the coupon and the individual can buy anything in the store when they can use the coupon. The coupon does not limit to certain items in the store. Those who do not spend the amount request do not have an advantage where as those who do spend the requested amount will gain an advantage. What part of the story is not be told? How and where could you get more information about the untold stories? Kohls Cash will be applied precedent to percent-off total purchase discounts. Kohls Cash Coupon may not be save (1) on purchases of Kohls Cares cause merchandise or other openhearted items (2) to reduce customers Kohls Charge or any third party charge account balance (3) as price adjustments on prior purchases or (4) to purchase Gift Cards. If merchandise purchased earning a Kohls Cash Coupon is subsequently returned or price adjusted, the value of the Kohls Cash Coupon previously earned and/or the amount of the merchandise refund will be reduced to reflect any unearned value. Return value of merchandise purchased with a Kohls Cash Coupon may be subject to adjustment (Kohls.com) Can these messages affect how you think and feel? why or why not? Provide examples. Yes these messages can affect how the customer feels. When the coupon is used and a percent is used together the division will change due to the Kohls cash. I had a customer that did the math on her own prior to checking out. Once I rung the customer up she noticed that the percent was less then what she calculated. I had to explain to her that when she used a component and the Kohls cash the percentage will decrease because of the Kohls cash. The customer was very upset and not satisfied. She said Kohls cash is not useful to spend, because I am being cheated. The customer was unaware of the information stated in the back. The coupon states what will happen if a percentage and the cash is used together. Can these messages affect your behavior? Why or why not? Provide examples. The message does affect my behavior because the coupon itself becomes a hassle when trying to explain to customers the rules of th e coupons. Some customers accept the harm and they are okay with it once I explain and show them, but I have had customers fight me to the end and be very brutish to me because the customer failed to read the rules of how to spend the coupon.For the most part, the coupon is nice but overall customers do not realize they have to spend money to get a coupon. The coupon is not a reward for being a loyal customer or for having a Kohls assign card. The customer has to spend a certain amount in order to receive the coupon but they do not have to spend a certain amount to cash the coupon in. Can the messages affect the cultural values in society in general? Why or why not? Provide examples.